Visual Communication
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Visual Communication
Author: Jonathan Baldwin
language: en
Publisher: Bloomsbury Publishing
Release Date: 2019-01-10
Visual Communication: From Theory to Practice explores how cultural theory can be applied to the real-world practice of graphic design. Theories are presented and then discussed by designers such as Neville Brody, Michael Bierut, Erik Spiekermann and Joan Farrer. Issues such as mass culture, political design and semiotics are all debated, making this a unique companion to theory and culture modules on any undergraduate degree course in graphic design. Visual Communication helps students to develop sound critical judgment and informed strategies for the conception of new ideas that accurately reflect the current zeitgeist.
Visual Communication
The first truly comprehensive text for the viscom course, this text develops visual literacy by exploring and showing the role of images in the communication process. The first parts of the text present the latest scientific and medical information about light, the eye, and the brain (the how we see), the theoretical approaches to visual perception (the why we see), and the ethical issues related to images. The last part of the text explores the individual mediums of presentation (the what we see): typography, graphic design, informational graphics, cartoons, photography, motion pictures, television and video, computers, and interactive multimedia.
Visual Communication Design
Author: Meredith Davis
language: en
Publisher: Bloomsbury Publishing
Release Date: 2017-09-07
Where do design principles come from? Are they abstract "rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives, how do designers use them to attract our attention, orient our behavior, and create compelling and memorable communication that stands out among the thousands of messages we confront each day? Today's work in visual communication design shifts emphasis from simply designing objects to designing experiences; to crafting form that acknowledges cognitive and cultural influences on interpretation. In response, Meredith Davis and Jamer Hunt provide a new slant on design basics from the perspective of audiences and users. Chapters break down our interactions with communication as a sequence of meaningful episodes, each with related visual concepts that shape the interpretive experience. Explanatory illustrations and professional design examples support definitions of visual concepts and discussions of context. Work spans print, screen, and environmental applications from around the world. This introduction to visual communication design demystifies the foundational concepts that underpin professional design decisions and shape our experiences in a complex visual world.