Visual Alchemy Unleashing The Magic Of Design
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Visual Alchemy: Unleashing the Magic of Design
Embark on a captivating journey through the diverse and dynamic world of design in "Design Unveiled." From the dazzling realms of digital graphics to the tactile allure of print, and from the art of creating impactful visuals to the profound ethics guiding responsible design, this comprehensive book unveils the secrets of the design universe. Dive into the ever-evolving landscape of graphic design, web design, and interactive experiences, gaining mastery over the tools, techniques, and trends that shape the digital canvas. Explore the rich history and timeless appeal of print design, from typography mastery to sustainable eco-conscious practices. But "Design Unveiled" is not just about aesthetics—it delves deep into the heart of design's purpose, emphasizing the ethical responsibilities that come with wielding the power of creativity. Discover how design can be a force for positive change, addressing social, environmental, and moral concerns, while upholding principles of transparency, accessibility, and honesty. Whether you're a budding designer, an established professional, or simply a design enthusiast, "Design Unveiled" equips you with the knowledge, inspiration, and ethical compass to thrive in the ever-evolving design landscape. Uncover the transformative potential of design, from captivating visuals to a better, more responsible world. This book isn't just about creating; it's about designing a brighter, more beautiful future.
Visual Alchemy
Author: Laura Tempest Zakroff
language: en
Publisher: Llewellyn + Orm
Release Date: 2022-10-08
Discover the Power Where Art and Magic Meet A follow-up to the bestseller Sigil Witchery, Visual Alchemy takes a deeper look at the extraordinary connection between art and magic. Laura Tempest Zakroff expands on her signature sigil witchery method, an accessible and intuitive approach to crafting effective sigils. She covers numerous topics, including how to connect to the artist within, draw inspiration to you, and easily incorporate art into your ritual practice. Visual Alchemy presents art magic in two parts: create and collaborate. You'll start with techniques for optimizing your creativity, such as crafting a personal symbolic language and solving problems with design concepts. You'll then explore magic that connects you with others, from sharing sigils to making public art. Featuring more than fifty shared magic sigils, this book empowers you to put aside fear and unleash the full potential of your imagination.
Predictable Magic
Author: Deepa Prahalad
language: en
Publisher: Pearson Prentice Hall
Release Date: 2010-07-19
Companies invest fortunes on innovation and product strategy. But, by some estimates, 80% of new products fail or dramatically underperform every year, though a few rare products succeed brilliantly. Why is this the case? Their creators have seamlessly integrated corporate strategy with design. They don’t deliver utilitarian objects: they craft rewarding, empowering experiences. To outsiders, this looks like magic: incomprehensible, and impossible to reproduce. But it isn’t. Predictable Magic presents a complete design process for making the “magic” happen -- over and over again. Veteran industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce Psycho-Aesthetics, a breakthrough approach for systematically creating deep emotional connections between consumers and brands. Step by step, the authors cover everything from research to strategy, implementation to consumer experience. They also demonstrate Psycho-Aesthetics at work – in case studies from some of the world’s top companies, including Sprint, Medtronic, Amana, and Hyundai. You’ll see how these great companies have used Psycho-Aesthetics to go beyond the utilitarian (or even the merely “beautiful”), to build products that powerfully connect with people... touch them... move them... time and again.