View Maniac Agency
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Billion-Dollar Branding
Author: Honey Parker
language: en
Publisher: Morgan James Publishing
Release Date: 2012-08-21
Two advertising veterans explain the myths about branding—and how even the smallest businesses can benefit by defining themselves to their customers. Branding may be the single most misunderstood concept in marketing. It’s not only for big businesses with big bucks. It’s not about a logo, a color, a font, or a type of advertising. Branding is defining a company’s image in such a way that the customer is left with a single feeling about that business and what they do. Branding is about finding a business’s juicy center. Even small businesses on shoestring budgets and sole practitioners can learn the principles of good branding—an effort that encompasses not just messaging, but multiple day-to-day decisions that shape and build your customers’ perceptions and emotions. With numerous real-life examples and the expertise that comes only from experience, this book guides you to a new way of thinking about your business, and the kind of wisdom that no amount of money can buy.
Customer Service
Use Social and Viral Technologies to Supercharge your Customer Service! Using social media, you can deliver amazing customer service–and generate an army of fans who’ll promote you in good times, and rescue you from disaster. Now, legendary online marketing expert Peter Shankman shows you exactly how to do all that–without spending a fortune! Shankman draws on his immense experience as founder of the online growth company HARO and marketing consultant to multiple Fortune 500 clients. He presents straight-to-the-point solutions for building customer loyalty, trust, and credibility online–and rebuilding it when catastrophe strikes. Companies around the world are driving enormous value from online customer service at remarkably low cost. You can, too. Peter Shankman will show you how–step-by-step, right now! You’ll learn how to: • Organize a small, powerful social media team on a tight budget • Listen to what your customers, advisors, and markets are really saying • Make prospects feel like rock stars from the moment they find you • Choose online media that make the most sense for you • Avoid wasting time with platforms that won’t help you • Earn your customer’s loyalty, trust, and credibility • Learn from other companies’ viral “disasters” • Rebuild your credibility after you’ve taken a public “hit” online • Make sure everyone hears your customers when they compliment you • Capture all your customer knowledge–and use it in real time • Keep people talking–and not just about you
The Corruptible
How much money would it take for you to betray the truth? Ex-homicide detective Ray Quinn never had glamorous thoughts of the life of a private investigator—but being cornered in a bathroom stall by the enraged philandering husband of a client? That’s something he could live without. Retired from homicide and living with a painful disability, Ray’s options are limited. Stick to the job, keep impetuous sidekick Crevis alive, and spend quiet evenings with trusted pal Jim Beam, that’s about the best he can hope for. As a new client emerges, Ray finds himself in an impossibly large boardroom holding a check with enough zeros to finally lift him from his financial pit. The job seems easy enough: find Logan Ramsey, an ex-cop turned security officer who’s taken off with sensitive corporate information. But few things are easy in Ray’s world, regardless of the amount of zeros in the check. In what should be an open-and-shut case, Ray stumbles across Logan Ramsey in a seedy motel room. Only Ray wasn’t the first to find him. Now Logan’s dead, the client’s information is nowhere to be found, and Ray’s employer is less than forthcoming with the details. Suddenly the line between the good guys and bad guys isn’t so clear. With a foot in both worlds and an illuminating look at an unhappy ending that could well be his own, which will Ray choose?