Ustomer Intimacy
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Customer Intimacy Analytics
Author: François Habryn
language: en
Publisher: KIT Scientific Publishing
Release Date: 2014-07-30
The ability to capture customer needs and to tailor the provided solutions accordingly, also defined as customer intimacy, has become a significant success factor in the B2B space - in particular for increasingly "servitizing" businesses. This book elaborates on the solution CI Analytics to assess and monitor the impact of customer intimacy strategies by leveraging business analytics and social network analysis technology. This solution thereby effectively complements existing CRM solutions.
Customer Intimacy
Today's customers are the most demanding in history. They want more, better, faster, and cheaper. Customer Intimacy is brimming with case histories of companies, both large and small, that have discovered the secrets of establishing and maintaining close customer relationships--and have reaped the profits to prove it.
Exploring Services Science
Author: Jean-Henry Morin
language: en
Publisher: Springer Science & Business Media
Release Date: 2010-07-15
This book contains the refereed post-proceedings of the First International Conference on Exploring Services Science (IESS) in Geneva, Switzerland, in February 2010. The goal of the conference was to build upon the growing community to further study and understand this emerging discipline, which leverages methods, results and knowledge stemming from management, social and cognitive science, law, ethics, economics, and computer science towards the development of own concepts, methods, techniques and approaches and thus creating the basis for the production of transdisciplinary results. The 19 full and 8 short papers accepted for IESS were selected from 42 submissions and cover a wide spectrum of issues related to service design, service creation, service composition, service management, and service networks as well as their applications in businesses and public administration.