Using Ai In Advertising
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The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics
In today's rapidly evolving landscape, AI has become an indispensable tool for organizations seeking to enhance their understanding of customers, boost productivity, and foster stronger connections with their target audience. The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics is a comprehensive and timely exploration of the integration of artificial intelligence (AI) into the field of digital marketing. Authored by experts in the field, this book delves into the profound and far-reaching changes that AI is bringing to the digital marketing arena. It provides a detailed examination of how organizations can leverage AI technologies to gain a competitive edge in the market. By mastering these new technologies, companies can effectively navigate the dynamic digital landscape, optimize their marketing strategies, and deliver highly personalized content to their customers. Ideal for a wide range of audiences, including researchers, teachers, students, and executives, this book serves as a vital resource for those seeking to stay ahead of the curve in the ever-evolving world of digital marketing. Through its comprehensive coverage of AI applications in the field, it equips readers with the knowledge and insights necessary to make informed decisions, develop effective marketing strategies, and drive business growth.
AI Impacts on Branded Entertainment and Advertising
Connecting with the public, especially the younger generations, is challenging for brands and agencies unless they leverage new communication technologies to create engagement and foster more critical and active audiences. Consumers, often overwhelmed by messages and products, no longer need to avoid intrusive advertising. Instead, in this new advertising paradigm, they seek out brands and their advertisements to form a positive emotional connection. This intimate bond benefits both the brand and the consumer, acting as a loudspeaker for the brand's values and message. In this context, creativity and professional creatives are reaffirmed as the key differentiators for modern advertising agencies. These agencies need well-trained professionals who are not afraid to use new communication methods, including entertainment and emerging technologies like AI, which, despite being unregulated, are here to stay. AI Impacts on Branded Entertainment and Advertising explores the scientific foundations on the use of AI and branded content, understanding it as an essential tandem for the understanding of the advertising (and social) reality. Covering topics such as non-conventional media, influencer marketing, and avatar, this book is an excellent resource for marketing directors, brand creators, communication professionals, computer developers, corporate professionals, researchers, scholars, professionals, academicians, and more.
Branding with AI
Author: Purnima Embranthiri
language: en
Publisher: Educohack Press
Release Date: 2025-02-20
"Branding with AI: Modern Approaches" offers an informative and practical guide on branding your business. This is not your ordinary business book; it provides actual pathways to generate revenue. Open the doors to the future of branding with artificial intelligence, and discover how AI can build efficient revenue streams. Unlike anything else, this book is a clear and authentic representation of branding and its role in business success through AI. It's perfect for entrepreneurs, marketing professionals, brand strategists, students, and anyone eager to learn from first-hand experiences of creating and running a successful brand in the digital age. Explore core theories, tools, and models for building a successful brand. Learn how branding impacts profit and return on investment at both organizational and individual levels. Dive into case studies analyzing successful and unsuccessful marketing strategies of major brands. Understand AI's potential in helping companies achieve their goals through targeted marketing. "Branding with AI: Modern Approaches" provides practical knowledge on implementing the right strategy for your company. With easy-to-understand commentary and invaluable resources, this book is a game changer for making money in business.