Understanding The Role Of Indonesian Millennials In Shaping The Nation S Future
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Understanding the Role of Indonesian Millennials in Shaping the Nation's Future
Author: Ju-Lan Thung
language: en
Publisher: ISEAS-Yusof Ishak Institute
Release Date: 2024-02-05
Millennials or Generation Y—those born between 1981 and 1996—represent the population cohort who are moving into the prime of their careers and lives. It is this generation that is being groomed to take up leadership roles in various sectors of society. In Indonesia, those from the millennial generation are slated to take up positions as leaders in various important spheres of society. However, the country’s demographic changes call for comprehending the intergenerational gap that is at the core of the so-called millennial disruptions. This book is a compendium of writings to provide a broad picture of the role of millennials in Indonesia's future. One chapter covers generational differences in life course events; two chapters cover the role of millennials in changing the political landscape; two chapters delve into generational differences in risk-taking behaviours in the financial sector and digital competency among MSME entrepreneurs; two chapters examine millennials’ religious views on the cryptocurrency economy and generational differences in the spiritual process of self-discovery; and two chapters study participatory art among millennials and how millennial artists respond to NFT technology.
Shaping the Futures of Work
Author: Nilanjan Raghunath
language: en
Publisher: McGill-Queen's Press - MQUP
Release Date: 2021-09-15
The widespread belief that tech-savvy, educated millennials are well positioned to handle the challenges of the fourth industrial revolution is unfounded. It does not fully grasp the reality of a flux society, where relevant technological skills and knowledge are continuously changing: no one is permanently tech-savvy. Millennials, like other generations, face the challenge of needing to continually reskill. This has compounded their struggle to begin their careers at a point when there is no longer any guarantee of lifetime employment or retirement at a set age. Shaping the Futures of Work is a timely sociological exploration of the impact of technological innovations on employment. Nilanjan Raghunath proposes that stakeholders such as states, enterprises, and citizens hold equally important roles in ensuring that people can adapt, innovate, and thrive within conditions of flux. A promising model focuses on collaboration and proactive governance. While good governance includes citizen engagement, proactive governance goes one step further, creating inclusive policies, roadmaps, and infrastructure for social and economic progress. This book reveals that lifelong learning and adaptability are imperative, even for well-educated professionals. Using Singapore and Singaporean millennials as a case study, Raghunath examines proactive governance and delivers research and analysis to elucidate career trajectories, pointing to a work ethic that aims to engage with technological futures. Looking at local and global sociological literature to confirm the need for proactive governance, Shaping the Futures of Work suggests that Singaporean millennials – and professionals around the world – need to better prepare themselves for flux, risk, failure, and reinvention for career mobility.
Global Perspectives on Social Media Influencers and Strategic Business Communication
In an era of social media, influencers wield unprecedented power over global consumer decisions. As digital natives increasingly turn to influencers for guidance, the need for comprehensive research on their impact becomes paramount. Brands, aiming to connect with a precisely targeted audience, must grapple with ethical considerations in this rapidly evolving sphere. Global Perspectives on Social Media Influencers and Strategic Business Communication delves into influencer research and practices, exploring their impact on various industries and sectors. This book dissects the motives and characteristics of social media influencers and navigates the terrain of ethical considerations surrounding their collaboration with businesses and organizations. This book covers influencers' effect on brand loyalty, cultural norms, community building, and their role in business management, advertising, and strategic communication. The book dissects the impacts of social media influencers on audience behavior, exploring areas such as brand attitudes, purchase intentions, and the dynamics of parasocial relationships. It examines the nuances of engagement, differentiating between paid endorsements, sponsored content, and pure electronic word-of-mouth while also spotlighting the influence of live streaming on consumer behaviors. This book is a valuable resource for businesses, strategic communicators, marketers, scholars, and anyone seeking a profound understanding of the dynamic world of social media influencers.