Understanding Media Studies
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Understanding Media Culture
Author: Jostein Gripsrud
language: en
Publisher: Bloomsbury Publishing
Release Date: 2017-09-07
The mass media open our private lives to the world around us. They are central to economic, cultural and political processes, through words, images and music. They address us in innumerable genres - from advertising to news journalism, from soap operas to sports coverage, from political debates to feature films and novels. This refreshingly different introduction to media studies offers an understanding of the mass media which is critical but which does not deny the pleasures they offer. Reflecting the trends of today's media and cultural studies courses, it introduces students both to social scientific approaches and those of the humanities and aesthetics. The central debates of media and communication studies are presented, starting from the individual's relation to the mass media and exploring questions of identity, influence and social differences. It then introduces the different methods used in analysing media texts, and concludes with a discussion of the public sphere and democracy, media technology, institutions and production. Each topic is presented in such a way as to encourage the reader to take part in discussions and further work. Understanding Media Culture is written in an engaged and engaging way and offers an invitation to a deeper understanding for anyone interested in the field.
Understanding Media Production
"Through in-depth analysis of different types of film, TV and online content, Understanding Media Production examines whether media theory can help inform good practice in media production. Using contemporary examples including Pirates of The Caribbean, Game of Thrones, Love Island and PewDiePie's 'letsplay' videos, Dwyer tracks the evolution of these entertainment formats and outlines how industry sectors and regulatory structures emerged to produce them. Chapters describe the production practices associated with each type of media content, like single and multi-camera production, headlines and "inverted pyramids," three-point lighting and gameplay animation. They also outline key production roles; directors, producers, reporters, correspondents etc. The book goes on to examine contemporary changes in these established production practices and professions, as media organisations use new technologies and process innovations to achieve efficiencies, reduce costs and increase profits. Understanding Media Production's comparative approach uniquely highlights the similarities and differences in the production strategies and styles used for a range of media products. Furthermore, it makes important links between the economic, socio-political and cultural factors which influence these practices. The book is designed to encourage constructive debate between media practitioners and media theorists and offer aspiring producers an introduction to understanding the main production methods used across the UK and US"--
EBOOK: Understanding Alternative Media
Author: Olga Bailey
language: en
Publisher: McGraw-Hill Education (UK)
Release Date: 2007-12-16
What are alternative media? What roles do alternative media play in pluralistic, democratic societies? What are the similarities and differences between alternative media, community media, civil society media and rhizomatic media? How do alternative media work in practice? This clear and concise text offers a one-stop guide through the complex political, social and economic debates that surround alternative media and provides a fresh and insightful look at the renewed importance of this form of communication. Combing diverse case studies from countries including the UK, North America and Brazil, the authors propose an original theoretical framework to help understand the subject. Looking at both ‘old’ and ‘new’ media, the book argues for the importance of an alternative media and suggests a political agenda as a way of broadening its scope. Understanding Alternative Media is valuable reading for students in media, journalism and communications studies, researchers, academics, and journalists.