Understanding Media Psychology
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Understanding Media Psychology
Understanding Media Psychology is the perfect introductory textbook to the growing field of media psychology and its importance in society, summarizing key concepts and theories to provide an overview of topics in the field. Media is present in almost every area of life today, and is an area of study that will only increase in importance as the world becomes ever more interconnected. Written by a team of expert authors, this book will help readers to understand the structures, influences and theories around media psychology. Covering core areas such as positive media psychology, the effects of gaming, violence, advertising and pornography, the authors critically engage with contemporary discussions around propaganda, fake news, deep fakes, and the ways media have informed the COVID-19 pandemic. Particular care is also given to addressing the interaction between issues of social justice and the media, as well as the effects media has on both the members of marginalized groups and the way those groups are perceived. A final chapter addresses the nature of the field moving forward, and how will continue to interact with closely related areas of study. Containing a range of pedagogical features are present throughout to aid teaching and student learning, including vocabulary and key terms, discussion questions, and boxed examples, this is an essential resource for media psychology courses at undergraduate and introductory master's level globally.
Understanding Media Psychology
Understanding Media Psychology is an authoritative introductory textbook on the growing field of media psychology. Providing an overview of topics in the field, it summarizes key concepts and theories and considers the importance of media psychology in today’s society. The second edition of this bestselling textbook has been fully updated to reflect the changing landscape of media psychology. The new edition features a brand-new chapter on news and political media, as well as increased focus on AI and new forms of social media. It covers core areas such as positive media psychology, audience research, and the effect of gaming, violence, advertising and pornography, critically engaging with contemporary discussions around propaganda, fake news, deepfakes, and how media and health psychology interacted during the COVID-19 pandemic and beyond. Written by a team of expert authors, this book will help readers understand the structures, influences, and theories around media psychology. Particular care is also given to addressing the interaction between issues of social justice and the media, as well as the effects media has on both the members of marginalized groups and how those groups are perceived. A student website and instructor resources provide further ways to engage with the content and support teaching and learning. Containing a range of pedagogical features throughout to aid teaching and student learning, including vocabulary and key terms, discussion questions, and boxed examples, this is an essential resource for media psychology courses at the undergraduate and introductory master’s levels globally.
Media Psychology
This book examines media psychology as a field of study and provides a fundamental understanding of its emergence and application. It covers various key themes such as consumer behavior, mass media and advertising, media and culture, media messages and their effects on individual and group behavior in the Indian context. It highlights the role of media psychology with reference to citizenship and pedagogy and studies the emerging concept of digital altruism. The author also discusses various research methods used in this field that help to objectively evaluate the impact of mass media messages on people and people’s effect on the functioning of mass media. This comprehensive book will be useful to students and researchers of psychology, media psychology, mass-communication, consumer behavior, digital marketing, corporate communication, and media studies.