Understanding Generative Ai In A Cultural Context Artificial Myths And Human Realities
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Understanding Generative AI in a Cultural Context: Artificial Myths and Human Realities
The interplay between artificial intelligence (AI) and cultural dynamics is reshaping communication practices in the digital era, highlighting how technology and culture influence each other. Generative AI technologies, deeply embedded in cultural contexts, are transforming how individuals and societies interact, share ideas, and create meaning. Understanding these interactions requires diverse methodologies and perspectives to capture the complexity of AI’s role in cultural evolution. This exploration helps illuminate the broader societal impact of AI, offering insights into its potential to shape communication and cultural practices worldwide. Understanding Generative AI in a Cultural Context: Artificial Myths and Human Realities explores the nuanced interactions between AI, cultural dynamics, and communication practices within the digital landscape. It offers a multidisciplinary examination of how generative AI technologies are reshaping the contours of digital life, focusing on how these technologies are influenced by cultural contexts and how they, in turn, influence cultural and communicative practices. Covering topics such as AI Influencers, human-AI interaction, and storytelling, this book is an excellent resource for academicians, researchers, scholars, students, policymakers, technologists, industry professionals, librarians, and more.
Practical Strategies and Case Studies for Online Marketing 6.0
In today’s digital landscape staying ahead in online marketing demands more than just keeping up with trends. Marketers must master the new era of online marketing. Online marketing 6.0 represents a new era of marketing innovation by using AI, personalization, and new immersive experiences that redefine how brands connect with consumers. Through proven strategies and compelling case studies, industry leaders are leveraging the latest tools and platforms to drive growth, build loyalty, and create memorable digital experiences that resonate in a saturated market. Practical Strategies and Case Studies for Online Marketing 6.0 is a comprehensive collection of real-world examples showcasing the innovation in online marketing 6.0. It explores the evolving world of digital marketing, moving beyond the traditional tools into a more technology-based approach. This book not only shows the successful case studies but also the challenges faced in online marketing, highlighting the lessons learned and the adaptability required in this rapidly changing environment. This book covers topics such as AI, metaverse, and ethical and sustainable marketing practices and is a useful resource for marketing managers, digital marketing specialists, entrepreneurs, business owners, and marketing students.
Redefining the Future of Digital Marketing With Virtual Influencers
By blending artificial intelligence (AI), computer-generated imagery (CGI), and human-like personas, virtual influencers offer brands a unique opportunity to engage audiences in new and powerful ways. While traditional influencers bring human authenticity, virtual influencers offer unmatched control and consistency, creating a new paradigm in influencer marketing. However, they also present challenges in building emotional connections and maintaining authenticity. By striking the right balance between digital storytelling, audience engagement, and technological innovation, virtual influencers may effectively influence the market, transforming traditional marketing practices. Redefining the Future of Digital Marketing With Virtual Influencers explores the emerging phenomenon of virtual influencers (VIs) and their growing influence on marketing strategies across diverse industries, such as fashion, tourism, and retail. It examines the development, rise, and effectiveness of VIs, backed by real-world case studies. Covering topics such as parasocial interactions, brand strategies, and tourism, this book is an excellent resource for marketing professionals, business leaders and consultants, researchers, scholars, academicians, and more.