Understanding Consumer Behaviour Insights And Strategies
Download Understanding Consumer Behaviour Insights And Strategies PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Understanding Consumer Behaviour Insights And Strategies book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages.
Understanding Consumer Behaviour: Insights and Strategies
Author: Dr. S. Varalakshmi
language: en
Publisher: Academic Guru Publishing House
Release Date: 2024-12-12
“Understanding Consumer Behaviour: Insights and Strategies” is an in-depth guide that explores the multifaceted nature of consumer behavior, offering key insights into the decision-making processes that drive purchasing choices. This book takes a systematic approach to unravel how various factors, such as cultural, psychological, social, and emotional influences, shape consumers’ attitudes and behaviors. Drawing on a wide range of academic theories and real world case studies, the book provides a comprehensive framework for analyzing consumer behavior in both traditional and digital environments. It covers fundamental topics such as perception, learning, motivation, personality, and attitudes, alongside modern day influences such as social media, e-commerce, and ethical considerations in marketing. This book also delves into how businesses can leverage consumer behavior insights to design more targeted marketing strategies, optimize product offerings, and build brand loyalty. Whether you are studying consumer behavior for the first time or seeking to expand your knowledge, “Understanding Consumer Behaviour” offers both theoretical depth and practical application, making it an indispensable resource for anyone looking to understand and influence consumer choices in a rapidly changing marketplace.
Consumer Behaviour
Author: Jean-Eric Pelet
language: en
Publisher: Kogan Page Publishers
Release Date: 2025-03-03
With this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them in a digitalized and competitive business landscape. Consumer Behaviour combines theoretical underpinnings with real-world practice to provide comprehensive, up-to-date coverage of the subject. It explores how consumer behaviour has evolved with the impact of technology, personalization and sustainability on perception and decision-making. This textbook is ideal for postgraduate students taking modules on Consumer Behaviour as part of their Marketing degrees. Features include: - Chapters on the psychological and social dynamics of consumer behaviour and the scientific foundations of learning and memory in brand engagement. - Examination of the role of AR/VR and the metaverse in retail experiences, live streaming and voice commerce as well as quantum computing and the importance of good UX design. - Ethical considerations of the digital consumer landscape, including privacy and data concerns. - Learning outcomes, key terms, a glossary and exercise questions international examples throughout, to help develop critical thinking.
Consumer Behavior
Author: Athulya K
language: en
Publisher: Wordsswiggle publication
Release Date: 2025-03-30
This book delves into the fundamental concepts and contemporary perspectives on consumer behaviour. It examines the psychological, sociological, and economic aspects that shape purchasing decisions and brand interactions. The chapters cover topics such as consumer perception, motivation, decision-making processes, cultural influences, digital marketing impact, and emerging trends in the marketplace. Designed for students, academicians, and industry professionals, the book provides practical insights and case studies to illustrate real-world applications. Whether you are a marketing strategist, business owner, or researcher, this book offers valuable knowledge to enhance your understanding of consumer behaviour and market dynamics. The book is structured in aa way that allows readers to build a strong foundational understanding before exploring more advanced concepts. Early chapters focus on consumer psychology, perception, learning theories, and attitude formation. The middle sections address the impact of external influences such as social groups, culture, and subcultures. The practical applications discussed throughout this book provide valuable takeaways for professionals looking to refine their marketing strategies and consumer engagement techniques. By integrating theoretical knowledge with real-world scenarios, this book aims to offer a holistic approach to understanding consumer behaviour.