Understanding Communication Theory
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Understanding Communication Theory
Anyone who wishes to pursue a career in communication with groups needs this comprehensive book on the theories behind communication. This volume provides practical, engaging overviews of over 42 different theories that readers will need to be aware of if they are pursuing this serious field. The authors, established writers and scholars who are known as "the park rangers of communication theory," have provided a user-friendly tour. Accurate, up-to-date, and comprehensive, this volume will prove a valuable addition to the literature on the subject. Those involved in communication careers.
Understanding Communication Theory
This book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communication theory—the social scientific, interpretive, and critical approaches—and then takes on the theories themselves, with topics including interpersonal communication, organizational communication, intercultural communication, persuasion, critical and rhetorical theory and other key concepts. Each theory chapter includes a sample undergraduate-written paper that applies the described theory, along with edits and commentary by Croucher, giving students an insider’s glimpse of the way communication theory can be written about and applied in the classroom and in real life. Featuring exercises, case studies and keywords that illustrate and fully explain the various communication theories, Understanding Communication Theory gives students all the tools they need to understand and apply prominent communication theories.
Understanding Communication Theory
Author: Stephen Michael Croucher
language: en
Publisher: Routledge
Release Date: 2015-08-01
This book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communication theory--the social scientific, interpretive, and critical approaches--and then takes on the theories themselves, with topics including interpersonal communication, organizational communication, intercultural communication, persuasion, critical and rhetorical theory and other key concepts. Each theory chapter includes a sample undergraduate-written paper that applies the described theory, along with edits and commentary by Croucher, giving students an insider's glimpse of the way communication theory can be written about and applied in the classroom and in real life. Featuring exercises, case studies and keywords that illustrate and fully explain the various communication theories, Understanding Communication Theory gives students all the tools they need to understand and apply prominent communication theories.