Understanding Color
Download Understanding Color PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Understanding Color book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages.
Understanding Color
Author: Linda Holtzschue
language: en
Publisher: John Wiley & Sons
Release Date: 2017-01-30
THE PERCEPTION, UNDERSTANDING, AND USES OF COLOR—EXPANDED AND REFRESHED Understanding Color is an essential resource for those needing to become proficient in color for business applications. The peerless treatment of this critical subject is beautifully illustrated with real-world examples. Designers have turned to this guide for nearly a generation for its authoritative and accessible instruction. The knowledge contained in this book sets you apart from other designers by enabling you to: Contribute more effectively to discussions on color harmony, complete with a vocabulary that enables in-depth understanding of hue, value, and saturation Apply the most-up-to-date information on digital color to your projects Address issues involved when colors must be translated from one medium to another Troubleshoot and overcome today's most common challenges of working with color Full-color images showcase real design examples and a companion website features a digital workbook for reinforcing color concepts. From theory and practical implementation to the business and marketing aspects, Understanding Color helps you gain a deep and discriminating awareness of color.
Understanding Color
Author: Marcia Moses
language: en
Publisher: Sterling Publishing Company, Inc.
Release Date: 2007
A look at color theory and the psychological effects of color.
Understanding Color: An Introduction for Designers
Author: Linda Holtzschue
language: en
Publisher: John Wiley & Sons
Release Date: 2025-05-06
Today's business world relies on effective use of color to promote its products, both tangible goods and images. Understanding Color has long stood as an indispensable introduction to the effective use of color for design applications, with detailed treatment of the language, psychology, cultural associations, core concepts of color and much more. Reorganized and updated to reflect the needs of today's courses in color and design, it introduces a new generation of artists and designers to the fundamental concepts of color and how to use them. Detailed treatment of color illusions and special effects Coverage of the impact of new light sources on color perception Explanation of different digital display modes in presenting color A companion website including a downloadable workbook From theory and practical implementation to business and marketing aspects, Understanding Color is ideal for students and instructors in schools of art and design.