Under The Net Mediacorp

Structure, Audience and Soft Power in East Asian Pop Culture

East Asian pop culture can be seen as an integrated cultural economy emerging from the rise of Japanese and Korean pop culture as an influential force in the distribution and reception networks of Chinese language pop culture embedded in the ethnic Chinese diaspora. Taking Singapore as a locus of pan-Asian Chineseness, Chua Beng Huat provides detailed analysis of the fragmented reception process of transcultural audiences and the processes of audiences’ formation and exercise of consumer power and engagement with national politics. In an era where exercise of military power is increasingly restrained, pop culture has become an important component of soft power diplomacy and transcultural collaborations in a region that is still haunted by colonization and violence. The author notes that the aspirations behind national governments' efforts to use popular culture is limited by the fragmented nature of audiences who respond differently to the same products; by the danger of backlash from other members of the importing country's population that do not consume the popular culture products in question; and by the efforts of the primary consuming country, the People's Republic of China to shape products through co-production strategies and other indirect modes of intervention.

Managed Grids and Cloud Systems in the Asia-Pacific Research Community

ISGC 2009, The International Symposium on Grid Computing was held at Academia Sinica, Taipei, Taiwan in April 2009 bringing together prestigious scientists and engineers worldwide to exchange ideas, present challenges/solutions and introduce future development in the field of Grid Computing. Managed Grids and Cloud Systems in the Asia-Pacific Research Community presents the latest achievements in grid technology including Cloud Computing. This volume also covers international projects in Grid Operation, Grid Middleware, E-Science applications, technical developments in grid operations and management, Security and Networking, Digital Library and more. The resources used to support these advances, such as volunteer grids, production managed grids, and cloud systems are discussed in detail. This book is designed for a professional audience composed of grid users, developers and researchers working in the grid computing. Advanced-level students focusing on computer science and engineering will find this book valuable as a reference or secondary text book.

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