Unboss

Unboss

Unboss - Marketing & Salg

I dette uddrag fra bogen får du de to kapitler: ”Unboss Marketing” og ”Unboss Salg”. Bogen sætter spørgsmålstegn ved alt det, du troede var en selvfølge: Troede du, at virksomheders formål var at tjene penge? Nej, de skal først og fremmest gøre nytte. De skal blive til bevægelser, der forandrer verden.

Strategic Corporate Crisis Management

Presenting an alternative to traditional models of centralized crisis management, this book makes the case for decentralizing crisis response and building resilience where it matters most, and provides an accessible, pragmatic approach for doing so. Focusing squarely on crisis management, the book challenges the notion that corporate crisis teams can be expected to swoop in and “save the day”: the role of the crisis team should be to advance a culture of readiness across an organization, and to foster leadership and crisis competency where it’s needed, when it’s needed. Crisis management expert Brendan Monahan draws from current management and leadership thinking that challenges hierarchies, finds incredible potential in the power of an organization’s people, and aligns with many of today’s highest-performing organizations that have already adopted this approach. This may run counter to current crisis management texts prescribing highly disciplined planning and command structures, but following this book’s alternative approach will unlock tremendous potential, deepen resilience, and improve outcomes in crisis response. Professionals in crisis management, business continuity, emergency management, risk management, and others with crisis management accountability will value this practical book for “corporate crisis first responders” to use when they encounter the extraordinary.