Types Of Customer Data In Crm
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Customer Relationship Management
This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy. Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace. This edition has several new features: Updates that take into account the latest research and changes in organizational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRM New material on big data and the use of mobile technology An overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship management today A broader discussion of the relationship between CRM and the marketing function, as well as its implications for the organization as a whole Cutting edge examples and images to keep readers engaged and interested A complete typology of marketing strategies to be used in the CRM strategy cycle: acquisition, retention, and win-back of customers With chapter summaries, key terms, questions, exercises, and cases, this book will truly appeal to upper-level students of customer relationship management. Online resources, including PowerPoint slides, an instructor’s manual, and test bank, provide instructors with everything they need for a comprehensive course in customer relationship management.
“A Text Book on Customer Relationship Management (CRM)- A Journey from Suspect to Advocate”
Author: Prof. (Dr.) Moloy Ghoshal
language: en
Publisher: Shashwat Publication
Release Date: 2025-06-18
This text book on, ‘Customer Relationship Management (CRM)- A Journey from Suspect to Advocate’ has been designed according to the latest syllabus prescribed by different Universities of Delhi, Bhubaneswar, Kolkata and Chennai for MBA, BBA, B.Com.(H) and BCA students. The contents in this book have been incorporated in such a manner to provide maximum flexibility to both teachers and students on this subject. The learning materials have been in scripted based on more than 25 years of teaching experience of the Author. The Author has ensured to cover all topics with latest examples where applicable. Students deserved the best; in keeping with this spirit, care has been taken to provide best material to enlighten them on this subject. Some of the Special Features of this Book are: Written in lucid and simple language. Extensive coverage of the syllabus as demanded. Presentation of text is clear and precise. Review questions are given at the end of each chapter along with some previous years questions of different Universities. Few case studies have been discussed at the end of the book.
Customer Relationship Management
Author: Lieutenant. Dr. J. Ashok Kumar
language: en
Publisher: KY Publications
Release Date: 2021-11-01
This book is designed for a one-semester BBA course although under no circumstance is it imagined that the entire book be covered. For undergraduate students just learning about Consumer Relationship Management or graduate students advancing their CRM, this book is delivered not only a teachable textbook but a valued reference for the future Purposes. You’ll also find Unit Description, Learning Objectives, Outcomes, cases, Multiple Choice Questions, and some reference book materials for each unit under four Modules along with the content of this book. With all this chapter summaries, key terms, questions, and exercises this book will truly appeal to upper-level students of customer relationship management. Because of customer relationship management is a core business strategy this book demonstrates how it has influence across the entire business, in areas such as Consumer Life style, CRM strategy and its implementation, CRM process, Effective Management of CRM, Influence of Technology in CRM, operational CRM, Operational analytics in CRM, E-CRM, IT implications in CRM and its Corporate applications. Book Chapter structure: This book comprises of four modules, each with three units. Thus you can find a total of 12 units in analogous with CRM key concepts. Case Section: In this book each unit is assigned with a case section, to make the book more user friendly yet give faculty members tremendous flexibility in choosing case materials for use in class discussions or testing. Thus this book will be crisp, practical and stimulating with practical examples and provides a step-by-step pragmatic approach to the application of CRM in business. The coverage of CRM technology is an enhancing feature of this book. Well-grounded academically, this book is equally beneficial for management students. Overall, it sets out a comprehensive reference guide to business success