Transcoding The Digital
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Transcoding the Digital
Author: Marianne Van Den Boomen
language: en
Publisher: Instituut Voor Netwerkcultuur
Release Date: 2014-02-12
Transcoding the Digital: How Metaphors Matter in New Media by Marianne van den Boomen is a material-semiotic inquiry into the constitutive role of metaphors in our daily encounters with computers and networks. While interface concepts such as desktop and windows are easily recognized as metaphors, this research shows how in fact all digital sign-tool-objects - ranging from icons and email to Facebook friends, from hyperlink and tweet to Pirate Bay - are digital-material metaphors. They frame and organize how we access the black boxes of software and machinery, which in turn organize and reconfigure society. The same holds for discourse metaphors such as virtual community, cyberspace, Web 2.0, and social network. Metaphors matter in digital praxis, literally. This study makes an intervention into the contemporary theory of metaphor by extending it with the notion of material metaphor, including a manifest for hacking digital-material metaphors.
Digital Content Annotation and Transcoding
Today, as industry professionals are identifying and targeting distinct segments in broadcast and Web audiences, the challenge is to create digital content that can be tailored and personalized to reach these distinct and differing audience segments. Transcoding and annotation are the methods that more and more engineers in the industry are using to create this type of digital content. This leading-edge book provides the in-depth technical details of transcoding and annotation that you need to create accessible and reusable digital content capable of being tailored and personalized.
How Metaphors Matter in New Media
How Metaphors Matter in New Media examines the role of metaphors in our daily encounters with computers and networks. While concepts such as that of the desktop and the window may be easily recognized, this study reveals the vast wealth of metaphors, ranging from icons and e-mail to Facebook friends, tweets, and cyberspace, that are a part of technology today. These and other metaphors frame how we access the black boxes of software and machinery, which in turn organize and reconfigure society. A wide-ranging examination drawn from theories of metaphor, this book is an innovative treatment of today's digital media.