Towards A Method Toolkit Supporting The Design Thinking Innovation Process In A Corporate Context
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Towards a Method Toolkit Supporting the Design Thinking Innovation Process in a Corporate Context
Over the last years, the term Design Thinking has gained popularity across many disciplines. It is seen by many as an exciting new paradigm for dealing with complex problems in sectors such as IT, Business, Education and even Banking. Design Thinking however is nothing new. Its roots trace back to the late 60ies of the last century, originating in the fields of engineering science at Stanford University. However new are the various and diverse Design Thinking applications and developments driven by many organizations from both the private sector as well as academia. The University of St. Gallen (HSG) for example applies and embeds Design Thinking in a variety of contexts and looks back on a successful implementation in Deutsche Bank amongst many others. The 2008 established Design Thinking at Deutsche Bank initiative aims at raising awareness on future playing fields of banking by building hands-on prototypes involving, in particular, end-users themselves. The author of this paper has been an intern within the Design Thinking team at Deutsche Bank himself and found out about certain pain points and needs regarding the multiple stakeholders of such a business. By actually applying Design Thinking, the author developed a method toolkit supporting various target groups by making the whole process more transparent, providing orientation and guidance as well as particularly encouraging and enabling design teams to experience methods and 'bringing-them-to-life'
Design Thinking for New Business Contexts
This textbook identifies and critically explores the new business landscape through the lens of design thinking and contemporary industry practice, bridging the divide between the design and business domains. The book outlines the evolution of design thinking and the relationship between business and design, as well as provides in-depth studies of design thinking in turbulent business contexts, that includes the themes of sustainability, branding and organisational innovation. At its core, it articulates that design thinking is vital to establishing dynamic interdisciplinary thinking models that lead to organizational innovation. Featuring case studies and learning tasks, the book presents design thinking for readers as an organisational philosophy as opposed to a simple problem-solving tool.
Design Thinking Research
Design thinking as a user-centric innovation method has become more and more widespread during the past years. An increasing number of people and institutions have experienced its innovative power. While at the same time the demand has grown for a deep, evidence-based understanding of the way design thinking functions. This challenge is addressed by the Design Thinking Research Program between Stanford University, Palo Alto, USA and Hasso Plattner Institute, Potsdam, Germany. Summarizing the outcomes of the 5th program year, this book imparts the scientific findings gained by the researchers through their investigations, experiments and studies. The method of design thinking works when applied with diligence and insight. With this book and the underlying research projects, we aim to understand the innovation process of design thinking and the people behind it. The contributions ultimately center on the issue of building innovators. The focus of the investigation is on what people are doing and thinking when engaged in creative design innovation and how their innovation work can be supported. Therefore, within three topic areas, various frameworks, methodologies, mind sets, systems and tools are explored and further developed. The book begins with an assessment of crucial factors for innovators such as empathy and creativity, the second part addresses the improvement of team collaboration and finally we turn to specific tools and approaches which ensure information transfer during the design process. All in all, the contributions shed light and show deeper insights how to support the work of design teams in order to systematically and successfully develop innovations and design progressive solutions for tomorrow.