Think Like A Marketer Train Like An L D Pro
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Digital and Social Media Marketing
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Taking People With You
You'll never accomplish anything big if you try to do it alone. We all need people to help us along the way. If you want to start a business, launch a product, move your company in a new direction, or raise money for a good cause, you need help from your team. Very few people get as much help from their team as David Novak. As the CEO of the world's largest restaurant company, with a staggering 1.4 million employees, he has spent the last ten years developing a program for creating effective leaders at every level. In Taking People With You, he shows exactly how to keep your teams motivated and on track: never stop learning, always celebrate achievement and never tolerate poor performance.