Theory And Best Practices In Science Communication Training
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Theory and Best Practices in Science Communication Training
This edited volume reports on the growing body of research in science communication training and identifies best practices for communication training programs around the world. Theory and Best Practices in Science Communication Training provides a critical overview of this emerging field. It analyzes the role of communication training in supporting scientists’ communication and engagement goals, including their motivations to engage in training, the design of training programs, methods for evaluation, and frameworks to support the role of communication training in helping scientists reach their goals. Overall, this collection reflects on the growth of the field and provides direction for developing future researcher–practitioner collaborations. With contributions from researchers and practitioners from around the world, this book will be of great interest to students, scholars and professionals within this emerging field.
Molecular Biology and Clinical Medicine in the Age of Politicization
Molecular Biology and Clinical Medicine in the Age of Politicization, Volume 188 provides readers with an appreciation of the practical effects of the politicization of science on their work. Topics covered in the volume include Shattered Silos: Politicization of Science through Changing Research Norms, Moralized Science Communication (with applications for molecular biologists), Vax Attacks: How Conspiratorial Thinking and Misinformation Undermines COVID-19 Vaccine Uptake, Effects of Politicized Media Coverage: Experiment Evidence on Mammography, HPV, and Covid-19, Communicating CRISPR: Challenges and Opportunities in Engaging the Public, Strategic Communication and Engagement for the Biomedical Sciences, and more. Additional chapters cover The Great and Powerful Oz: On the Authority and Misuse of Science, The Gateway-Belief Model and the Politicization of Climate Science, Effects of Politicization on the Practice of Science, When Politics Trumps Science, The Effect of Media Framing and Politics on Covid-19 Vaccine Hesitancy, and more. - Provides reviews from selected experts on the social forces that can limit the impact of science - Highlights its relevance to practitioners of science - Presents the latest insights for molecular biologists in an age of science politicization
Strategic Science Communication
What tactics can effective science communicators use to reach a wide audience and achieve their goals? Effective science communication—the type that can drive behavior change while boosting the likelihood that people will turn to science when faced with challenges—is not simply a matter of utilizing social media or employing innovative tactics like nudges. Even more important for success is building long-term strategic paths to achieve well-articulated goals. Smart science communicators also want to create communication opportunities to improve their own thinking and behavior. In this guidebook, John C. Besley and Anthony Dudo encapsulate their practical expertise in 11 evidence-based principles of strategic science communication. Among other things, science communicators, they argue, should strive to seem competent, warm, honest, and willing to listen. Their work should also convey a desire to make the world a better place. Highlighting time-tested methods for building rapport with an audience through several modes of communication, Besley and Dudo explain how to achieve each strategic objective. All scientific communication is goal-oriented, and Besley and Dudo discuss the importance of recognizing the right goals, then employing strategic and tactical communication in order to achieve them. Finally, they offer specific suggestions for how practitioners can evaluate the effectiveness of their communications (and in fact, build evaluation into their plans from the beginning). Strategic Science Communication is the first book to use social science to help scientists and professional science communicators become more evidence-based. Besley and Dudo draw on insightful research into the science of science communication to provide readers with an opportunity to think more deeply about how to make communication choices. This guidebook is essential reading for all professionals in the field.