The Visible Word

The Visible Word

Drucker skillfully traces the development of this critical position, suggesting a methodology closer to the actual practices of the early avant-garde artists based on a rereading of their critical and theoretical writings. After reviewing theories of signification, the production of meaning, and materiality, she analyzes the work of four poets active in the typographic experimentation of the 1910s and 1920s: Ilia Zdanevich, Filippo Marinetti, Guillaume Apollinaire, and Tristan Tzara. Drucker explores the context for experimental typography in terms of printing, handwriting, and other practices concerned with the visual representation of language. Her book concludes with a brief look at the ways in which experimental techniques of the early avant-garde were transformed in both literary work and in applications to commercial design throughout the 1920s and early 1930s.

The Visible Word

Word

Words are everywhere. Ubiquitous, pervasive. Yet our relations with words are narrowly defined. How does the sound, feel, touch, taste, place, position, speed, and direction of words come to matter in their uses? Word begins from the premise that, if we consider words only in terms of language and as images, we overlook a range of bodily, sensory, affective and non-conscious relations with words. We overlook, too, their epistemological, methodological, experiential and political implications. This book seeks to redress this neglect by exploring words themselves in histories of language and contemporary theory, in print and typography, and through a series of empirical examples which include religion, embodiment, photography and performance. Word is a reminder that words live richly in the world. It is an invitation to recognise those non-linguistic word-relations that are already existing, and to bring new and generative encounters with words into being.