The Uses Images And Storytelling
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The Emerald Handbook of Narrative Criminology
Author: Jennifer Fleetwood
language: en
Publisher: Emerald Group Publishing
Release Date: 2019-10-07
Over 23 chapters this Handbook reflects the diversity of methodological approaches employed in the emerging field of narrative criminology.
Chronicles Of Influence: Pioneering Authentic Brand Narratives To Connect And Captivate
Drawing from years of experience, the author dives deep into the art of storytelling and explores how influential narratives can establish a genuine connection with audiences. Throughout this captivating chronicle, readers are equipped with valuable insights and practical techniques to revolutionize their brand strategy. By uncovering the power of authenticity, the author encourages readers to craft narratives that resonate with people on a personal level, forging a bond between their brand and target audience. The book delves into various threads of influence that contribute to a successful brand narrative. From storytelling fundamentals to understanding the psychology behind captivating narratives, each chapter unravels the essential components of creating an authentic and compelling brand story. Furthermore, the author introduces innovative ways to utilize emerging media channels and trends effectively, leveraging their influence to captivate wider audiences. Through real-world examples and case studies from renowned brands, Chronicles of Influence reveals the strategies behind their successful brand narratives. By learning from these pioneers, readers gain a deep understanding of how to unleash the true potential of their own brand stories, building authenticity that can foster trust and loyalty. This book acts as a inspiring guide for marketers, entrepreneurs, and individuals eager to make a lasting impact in the realm of branding. Whether you seek to establish a culture of storytelling within your organization or simply wish to sharpen your storytelling skills, Chronicles of Influence equips you with the necessary tools to captivate and connect with your audience like never before. Through its fascinating insights and practical wisdom, this book becomes an indispensable resource in the pursuit of creating authentic brand narratives.
Prose Fiction: An Introduction to the Semiotics of Narrative
This concise and highly accessible textbook outlines the principles and techniques of storytelling. It is intended as a high-school and college-level introduction to the central concepts of narrative theory – concepts that will aid students in developing their competence not only in analysing and interpreting short stories and novels, but also in writing them. This textbook prioritises clarity over intricacy of theory, equipping its readers with the necessary tools to embark on further study of literature, literary theory and creative writing. Building on a ‘semiotic model of narrative,’ it is structured around the key elements of narratological theory, with chapters on plot, setting, characterisation, and narration, as well as on language and theme – elements which are underrepresented in existing textbooks on narrative theory. The chapter on language constitutes essential reading for those students unfamiliar with rhetoric, while the chapter on theme draws together significant perspectives from contemporary critical theory (including feminism and postcolonialism). This textbook is engaging and easily navigable, with key concepts highlighted and clearly explained, both in the text and in a full glossary located at the end of the book. Throughout the textbook the reader is aided by diagrams, images, quotes from prominent theorists, and instructive examples from classical and popular short stories and novels (such as Jane Austen’s Pride and Prejudice, Franz Kafka’s ‘The Metamorphosis,’ J. K. Rowling’s Harry Potter, or Dostoyevsky’s The Brothers Karamazov, amongst many others). Prose Fiction: An Introduction to the Semiotics of Narrative can either be incorporated as the main textbook into a wider syllabus on narrative theory and creative writing, or it can be used as a supplementary reference book for readers interested in narrative fiction. The textbook is a must-read for beginning students of narratology, especially those with no or limited prior experience in this area. It is of especial relevance to English and Humanities major students in Asia, for whom it was conceived and written.