The Use Of Images


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How to Use Images


How to Use Images

Author: Lester Meachem

language: en

Publisher: Hachette UK

Release Date: 2010-05-28


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Fundamental to the study of graphic design is the creative use of images in a design context. This book teaches you how to select and use images for a range of applications, including: magazines and newspapers, posters, booklets, books, leaflets, stationery, book and CD covers, advertising and promotional material, packaging, point of purchase, web pages and digital advertisements. The book explores methodologies for choosing, placing, combining, manipulating and montaging imagery and the relationship of image to text. It has chapters on selection, structure and layout, composition, communication, colour, image potential, and production Using fully illustrated case studies from leading graphic designers and practical exercises, the book provides professional insights and tips into ways of using pictures and will be invaluable for graphic design students.

Images in Use


Images in Use

Author: Matteo Stocchetti

language: en

Publisher: John Benjamins Publishing

Release Date: 2011-10-26


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News coverage of EU negotiations, children’s war memories or TV series glamourising political processes – images pervade both private and public discourse, and visual communication plays a key role in our social negotiation of values. Conceptualising images as “images in use”, this volume considers the agencies behind visual communication and its impact on society. Images in Use engages critically with traditional approaches to visual analysis, offers suggestions for alternative, socially situated analyses of images and demonstrates the explanatory force of thinking through “images in use” in a series of case studies. The conceptual contributions consider broader issues of critical theory, representation, as well as the mediatisation of politics. The case studies offer a survey of current visual communication including news coverage, political cartoons, political rhetoric, memory culture, celebrity humanitarianism, reality TV, as well as the narratives of blockbuster cinema and comics. This volume proposes a new approach to visual communication, situating images in their social contexts and identifying the real, rhetorical and political impact of their use.