The Tangled Web They Weave
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The Tangled Web We Weave
We all see what the internet does and increasingly don't like it, but do we know how and more importantly who makes it work that way? That's where the real power lays... The internet was supposed to be a thing of revolutions. As that dream curdles, there is no shortage of villains to blame--from tech giants to Russian bot farms. But what if the problem is not an issue of bad actors ruining a good thing? What if the hazards of the internet are built into the system itself? That's what journalist James Ball argues as he takes us to the root of the problem, from the very establishment of the internet's earliest protocols to the cables that wire it together. He shows us how the seemingly abstract and pervasive phenomenon is built on a very real set of materials and rules that are owned, financed, designed and regulated by very real people. In this urgent and necessary book, Ball reveals that the internet is not a neutral force but a massive infrastructure that reflects the society that created it. And making it work for--and not against--us must be an endeavor of the people as well.
The Tangled Web They Weave
Ivan L. Preston, recognized as a preeminent scholar of the legal dimensions of American advertising, has written The Tangled Web They Weave for the ordinary consumer as well as for advertisers and trade regulators. His frank aim is to demonstrate how advertising can better serve its audience. Advertising, Preston points out, is full of falsity that is quite legal. Indeed, clever presentation of lies can make advertising entertaining to consumers, and Preston provides lively examples and anecdotes of such cases. The problem with falsity in advertising, he argues, is not so much with the bald lie as it is with deception. It is in this thicket of implied claims that he shows us the dangers and indicates the need for regulatory adjustment. Preston takes us down the slippery slope, from the high ground of honest product claims to the unscrupulous bottom-of-the-barrel claims that are wholly false. Along the way he documents the subtle misrepresentations, half and lesser truths, and exploitations of our gullibility that abound in contemporary advertising. The cases he describes are sometimes comic and sometimes shocking and infuriating. Preston's agenda is not merely to cry Foul! He sees advertising as performing not only a legitimate but an important public service. It is in all our interests, therefore, to perfect and not just pillory. As he concludes, "It is the time to see a way to serve society by creating a standard of personal and corporate credibility under which all advertisers, regulators, and consumers should want to live."
An Outsider's Guide to Humans
An instruction manual for life, love, and relationships by a brilliant young scientist whose Asperger's syndrome allows her--and us--to see ourselves in a different way...and to be better at being human Diagnosed with Autism Spectrum Disorder at the age of eight, Camilla Pang struggled to understand the world around her. Desperate for a solution, she asked her mother if there was an instruction manual for humans that she could consult. With no blueprint to life, Pang began to create her own, using the language she understands best: science. That lifelong project eventually resulted in An Outsider's Guide to Humans, an original and incisive exploration of human nature and the strangeness of social norms, written from the outside looking in--which is helpful to even the most neurotypical thinker. Camilla Pang uses a set of scientific principles to examine life's everyday interactions: - How machine learning can help us sift through data and make more rational decisions - How proteins form strong bonds, and what they teach us about embracing individual differences to form diverse groups - Why understanding thermodynamics is the key to seeking balance over seeking perfection - How prisms refracting light can keep us from getting overwhelmed by our fears and anxieties, breaking them into manageable and separate "wavelengths" Pang's unique perspective of the world tells us so much about ourselves--who we are and why we do the things we do--and is a fascinating guide to living a happier and more connected life.