The Storypreneur S Playbook
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The Search That Seeks You
Author: Sangamithra Amudha
language: en
Publisher: Random House India
Release Date: 2013-06-25
‘It is not possible to seek or feel God. Yet, you claim that God exists...I feel deceived by it.’ So asks ‘Karma’, the protagonist of this award-winning book by Sangamithra Amudha, founder and trustee of Sanmarga Foundations. In her debut book, The Search that Seeks You, Sangamithra explains the essence of meditation as a tool for understanding and achieving balance in our lives. Told in story form, the book addresses various life situations—death, sorrow, happiness, change, and fear of the unknown—and provides a thoughtful approach to dealing with them. Along the way, it imparts valuable life lessons that will lead you to self-discovery, enlightenment, and ultimately eternal happiness.
The Storypreneur's Playbook
Author: Prateek Roy Chowdhury
language: en
Publisher: Penguin Business
Release Date: 2025-05-27
The Storypreneur's Playbook distils wisdom from fifteen path-breaking entrepreneurs who have created successful businesses in domains such as technology, travel, media, entertainment and social impact. Through compelling storytelling, this book delves into the psychology of entrepreneurship and how every entrepreneur is a 'hero' in the making. Each chapter explores a stage of the heroic journey and the emotions that define it, from fear and resilience to hope and triumph. Packed with relatable anecdotes and practical exercises, this book will empower you with the tools needed to take the entrepreneurial leap of faith, that is, if you choose to be the protagonist of your story. Whether you are an aspiring or struggling entrepreneur, or simply curious about the stories of Indian entrepreneurs, this book is for you!
Building a StoryBrand
Author: Donald Miller
language: en
Publisher: HarperCollins Leadership
Release Date: 2017-10-10
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.