The Smart Entrepreneur S Guide To Emerging Tech How To Profit From Ai Blockchain And More
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The Smart Entrepreneur’s Guide to Emerging Tech : How to Profit from AI, Blockchain, and More
The world is changing at an unprecedented pace, and staying ahead means understanding the technologies that will define the future. This book breaks down the most impactful innovations—AI, blockchain, biotech, and beyond—so you can capitalize on new opportunities before they go mainstream. Learn how to integrate emerging tech into your business, leverage automation, and position yourself as a leader in the digital economy. By embracing the future, you’ll unlock competitive advantages and create groundbreaking business models. Whether you’re a tech enthusiast, entrepreneur, or investor, this book is your roadmap to profiting from the next wave of technological advancements.
Entrepreneurship, Innovation, and Technology
The combination of entrepreneurship, innovation, and technology has become the source of disruptive business models that transform industries and markets. The integrative understanding of these three drivers of today’s economy is fundamental to business. Entrepreneurship, Innovation, and Technology aims to connect core models and tools that are already created by well-known authors and scholars in order to deliver a unique guide for building successful business models through the adoption of new technologies and the use of effective innovation methods. The book goes through the entrepreneurial lifecycle, describing and applying core innovation models and tools such as the business model canvas, lean startup, design thinking, customer development, and open innovation, while taking into consideration disruptive technologies such as mobile internet, cloud computing, internet of things, and blockchain. Finally, the book describes and analyzes how successful cases have been applying those models and technologies. With the mix of an academic and practitioner team, this book aims to go against the grain by its positioning of entrepreneurship in the modern technology economy. This book will prove to be a vital text for any student, specialist, or practitioner looking to succeed in the field.
Smart and Sustainable Interactive Marketing
In today's world, sustainability is no longer just a buzzword; it is a fundamental concern for businesses seeking to thrive. Traditional marketing strategies often fall short of aligning with the values and expectations of today's socially conscious consumers. Marketers are grappling with the issue of reconciling traditional marketing with the demands of the modern, environmentally conscious consumers. The marketing landscape is rapidly evolving, and businesses are challenged to embrace sustainability while leveraging transformative digital technologies. Smart and Sustainable Interactive Marketing is designed to address this very challenge. This book recognizes this issue as the first step toward its resolution. It delves into the intricate dimensions and features of sustainable marketing, shedding light on how it can harmonize with the contemporary economy and the principles of sustainable development. The book identifies the need for transformation and integration of digital technologies, such as artificial intelligence, to bridge the gap between traditional marketing and sustainability.