The Rules Of Persuasion

Influence

The Rules of Persuasion

1)Take things slow (her rule) 2)Make it believable (his rule) After tragedy hit her family, Meg Matthews officially crossed the line from “good girl” to “bad girl.” Motorcycle? Check. Graffiti? Check. The only thing Meg hadn’t planned on was blackmail. Too bad now a certain infuriating boy holds Meg’s future in his hands... When Luke Prescott—star pitcher and town golden boy—catches Meg vandalizing the school, she’s given two choices: face the consequences or enter into a fake relationship with him to get his parents and his ex off his back. But as Meg and Luke grow closer, they both realize they’ve been keeping secrets from each other. Their fake relationship might be doomed from the start—if they can’t learn to open up to the one person they never thought they’d trust. Disclaimer: This Entangled Teen Crush book contains late-night graffiti sessions, flirty baseball lessons, and a never-ending list of relationship rules just made to be broken.

The Rules of Persuasion

The Rules of Persuasion not only explains exactly how persuasion works in all forms of human communication, but it also presents a clear and effective model you can use to put the elements and chemistry of persuasion to work for you in your personal and professional lives. Using insights and examples from art to history to literature to hip-hop, author Carlos Alvarenga updates and expands ideas first presented in Aristotle’s Rhetoric, adding original observations regarding the role of the audience in persuasion, persuasion in social media, as well as what happens when the rules of persuasion are used to deceive and corrupt audiences—even entire nations. “From Aristotle to Instagram, Carlos Alvarenga weaves together examples from ancient Greek and Roman texts to modern-day art, film, hip-hop, and social media to provide a useful overview of the tools and levers of persuasion in a variety of contexts. Informative and thought-provoking, this book illuminates the exact ways in which words and ideas, persuasively communicated, have shaped people's actions and beliefs from antiquity to the present.” —Jason Steinhauer, bestselling author, History, Disrupted: How Social Media & the Worldwide Web Have Changed the Past “Many of us in the arts struggle to communicate to different audiences in ways that inspire. The insights of Carlos Alvarenga draw on decades of experience helping leaders craft and convey their message. By laying out a clear approach with examples ranging from real-life coaching experiences to ad campaigns to artworks, he transforms the ‘art’ of persuasion into a practical framework that enables readers to sharpen their abilities to influence and motivate others.” —Amy Landau, Ph.D., Director of Education and Interpretation, Fowler Museum at UCLA