The Rules Of Influence

The Rules of Influence

No one doubts the power of the majority. It makes all of the rules, and most of us are willing to go along, but what happens when you're not? What about those issues that are so important to you that you're willing to take on the naysayers? It doesn't matter if you're trying to market and sell a product or service, persuade colleagues to try out a new business plan, or simply convince your family where to go for dinner - in all of these cases you're going up against the majority. And while minorities fail in countless ways, these scientifically proven strategies will lead you to success. * Working from the inside: Outsiders are easy to dismiss. It's pivotal to work with the majority's interests in mind. * Focusing on the problem: Through persistence and consistency, you have much more power on a single issue even when you're outnumbered. * Cracking the majority: There's no majority without consensus. A single dissenting voice starts hundreds of fractures. By applying the science of persuasion to those moments in your life when you're overmatched, Dr. William Crano--an expert in the field of influence--gives you the tools to overcome overwhelming odds and take back control.

Influence

Influence Is Your Superpower

NATIONAL BESTSELLER • Rediscover the superpower that makes good things happen, from the professor behind Yale School of Management's most popular class “The new rules of persuasion for a better world.”—Charles Duhigg, author of the bestsellers The Power of Habit and Smarter Faster Better You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life. Influence doesn’t work the way you think because you don’t think the way you think. Move past common misconceptions—such as the idea that asking for more will make people dislike you—and understand why your go-to negotiation strategies are probably making you less influential. Discover the one thing that influences behavior more than anything else. Learn to cultivate charisma, negotiate comfortably and creatively, and spot manipulators before it’s too late. Along the way, you’ll meet alligators, skydivers, a mind reader in a gorilla costume, Jennifer Lawrence, Genghis Khan, and the man who saved the world by saying no. Influence Is Your Superpower will teach you how to transform your life, your organization, and perhaps even the course of history. It’s an ethical approach to influence that will make life better for everyone, starting with you.