The Rise Of Over The Top Ott Media And Implications For Media Consumption And Production
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The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production
The rapid increase in popularity of major streaming services is having a massive impact on more traditional media outlets. Over-the-Top (OTT) Media is the term given to these types of services, which bypass the traditional media sources through an internet connection. How will OTT media force traditional forms of media to adjust and adapt in order to remain relevant? The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production is a timely edited volume that delves into the transformative emergence of Over-the-Top (OTT) media, which is reshaping the landscape of media consumption and production. The book traces the historical roots of OTT media, establishing a contextual understanding of its rapid rise and impact on the industry. Analyzing the complex web of business models and revenue streams in the OTT industry, the publication sheds light on the competitive dynamics, the entry of new players, and the subsequent effects on traditional media companies. It offers a fresh perspective, recognizing OTT media as a distinct and transformative medium, different from conventional film and television studies. Navigating the myriad aspects of OTT media, the book examines market trends and dynamics, showcasing the intricate technological infrastructure of OTT services, encompassing platforms, devices, and delivery methods. Engaging with contemporary issues, the book investigates the intersections of OTT media with news, entertainment, advertising, marketing, and the global south, fostering a holistic understanding of its far-reaching impact. As an essential reference for scholars, researchers, and media professionals, this book not only helps unravel the complexities of this rapidly evolving medium but also equips its readers with valuable insights to navigate the dynamic digital media landscape.
Digital Transformation Initiatives for Agile Marketing
In the rapidly evolving digital landscape, businesses today face an imperative to adapt and innovate continuously. Digital transformation is at the core of this evolution. It enables organizations to rethink and redesign their operations, processes, and customer interactions. Within this context, marketing has seen a profound shift, with agile methodologies and advanced technologies redefining traditional practices. It is imperative to explore the intersection of these critical areas. Digital Transformation Initiatives for Agile Marketing explores the various aspects of marketing and digital transformation, including how technology is changing the way marketers operate, how businesses can leverage data to improve customer engagement, and the challenges and opportunities that com with implementing digital transformation initiatives. It also discusses new marketing tendencies related to technology, people, and processes. Covering topics such as artificial intelligence, customer experience, and omnichannel marketing, this book is an excellent resource for marketers, business leaders, academicians, researchers, educators, graduate and postgraduate students, and more.
Corporate Management in the Digital Age
The landscape of corporate management is evolving in an era of rapid technological advancements. Digital technologies like artificial intelligence (AI), big data analytics, blockchain, and the Internet of Things (IoT) are transforming traditional management practices across sectors like marketing, finance, human resources, and operations. By providing a consolidated and updated body of knowledge on corporate management in the digital age, businesses may progress their management practices, incorporating more effective strategies. It is critical to stay abreast of the latest trends and best practices in digital corporate management in an already competitive environment. Corporate Management in the Digital Age delves into the various strategies, tools, and frameworks that businesses need to thrive and remain competitive. It contributes to future directions in research, fostering innovation and development of more effective management theories and practices. Covering topics such as instant logistics services, territorial branding, and access management, this book is an excellent resource for industry practitioners, business owners, managers, researchers, academicians, and more.