The Retargeting Playbook
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The Retargeting Playbook
How to reach the 98 percent of people who leave your website without converting sales The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brand's website without converting. Retargeting gives advertisers the ability to stay in front of those people to bring them back and close the deal. For that reason, retargeting has emerged as a must have marketing channel, yet there is a lack of content that explains how the technology actually works and best practices for using it. Even marketing managers at large, sophisticated brands and agencies don’t have a strong grasp of this evolving channel, and there are few good neutral sources on the topic. Meanwhile, retargeting is the cornerstone of any holistic digital advertising strategy since it improves the results of every other channel if implemented correctly. Unfortunately, most marketers are only utilizing the most rudimentary retargeting tactics and barely scratch the surface of its potential. Explains how to stay in front of potential customers and convince them to come back and close the deal This book will be required reading for media buyers at digital agencies, in-house marketing managers at companies in any vertical, performance marketers, and ecommerce managers.
The Complete E-Commerce Playbook
The Complete E-Commerce Playbook is your go-to guide for navigating the complexities of building a successful online business. Whether you’re just starting out or looking to optimize your existing e-commerce store, this book offers a comprehensive roadmap to help you thrive in the digital marketplace. Packed with actionable insights, proven strategies, and practical tools, this playbook covers every essential aspect of e-commerce. From selecting the right platform and designing a user-friendly store, to crafting a compelling value proposition and implementing effective digital marketing strategies, this book ensures you have everything you need to create a business that stands out and grows sustainably. You’ll learn how to build an online store that not only attracts visitors but converts them into loyal customers. Topics like optimizing product listings, leveraging SEO, and utilizing social media and email marketing are explored in detail, providing you with the knowledge to drive traffic and boost sales. The book also delves into critical elements of running a successful e-commerce business, such as managing risks (like cybersecurity and legal considerations), ensuring a smooth customer experience, and embracing innovations like AI and personalized shopping. With a focus on ethics and sustainability, you'll learn how to build a business that resonates with today’s conscious consumers. Each chapter includes practical exercises designed to help you implement what you've learned and take immediate action in building and scaling your e-commerce business. Whether you’re looking to start a new venture or take your current business to the next level, The Complete E-Commerce Playbook offers the guidance you need to succeed in today’s competitive online market.
Facebook Retargeting | Following Ads Secrets 2022
Since you are reading this text, you are probably interested in the development of your business. You've come to the right place, because my eBooks are professional tools for building a high market position. They were prepared on the basis of 22 years of experience in building business strategies and my young view on Social Selling. Thanks to them, using this knowledge in practice, you will increase your brand's recognition on the web, create an additional product or service distribution model, and increase the likelihood of selling your products on Facebook and your profits will increase. That's what you want in your business, right? In this eBook you will learn a practical knowledge: 1. On the planning of development strategies, remarketing campaign schemes; 2. How to use consumer insights; 3. How to target potential customers on Facebook; 4. How to analyze user data collected by Facebook; 4. How to analyze user data collected by Instagram; 5. How to analyze user data collected by your company’s website; 6. How to increase sales and thus profits thanks to Facebook Ads campaigns; 7. Remarketing applications on Facebook; 8. Remarketing applications on Instagram; 9. Remarketing applications on your company’s website. 10. Learn three types of online visitors 11. Seven (7) Facebook ads templates that made me and my clients thousand of dollars Remarketing and how to effectively benefit from it? In other words, it is a simple marketing procedure, aimed at increasing the probability of selling your products or services, through continuous subconscious or unconscious interest of your clients in your brand. Colloquially, remarketing activities are said to be walking advertisement. Why? Because this ad is sent to customers who have somehow reacted to your ads, posts, content on the web, company website, Facebook page, they sent an email, left comments and react in a specific time range, for example 180 days. That is why it follows because it “walks” behind your potential clients, from time to time letting them know about itself.