The Relationship Between Numbers Of Leaflets Disseminated And Communication Achieved
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The Relationship Between Numbers of Leaflets Disseminated and Communication Achieved
This Research Digest is one report on Project "Revere", AF 33(038-27522), a contract with the University of Washington, Washington Public Opinion Laboratory. This project is concerned with the dissemination of messages by means of air-borne leaflets. Research under the project has been conducted within the United States. The findings will be further tested by the Air Force overseas at a future date. How many leaflets should be dropped on a target population to achieve maximum efficiency in the diffusion of a message? Test 1 of Project Revere, based on extensive pretesting, was designed to provide some answers to this question. All the conclusions derived must, of course, be also considered in the context of specified target characteristics, general cultural conditions, specific message content, timing of the test, and the research procedures outlined below