The Promotion Trailer
Download The Promotion Trailer PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get The Promotion Trailer book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages.
Promotional Screen Industries
From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared, promotional media have become a central part of contemporary screen life. Promotional Screen Industries is the first book to explore the sector responsible for this thriving area of media production. In a wide-ranging analysis, Paul Grainge and Catherine Johnson explore the intermediaries – advertising agencies, television promotion specialists, movie trailer houses, digital design companies – that compete and collaborate in the fluid, fast-moving world of promotional screen work. Through interview-based fieldwork with companies and practitioners based in the UK, US and China, Promotional Screen Industries encourages us to see promotion as a professional and creative discipline with its own opportunities and challenges. Outlining how shifts in the digital media environment have unsettled the boundaries of ‘promotion’ and ‘content’, the authors provide new insight into the sector, work, strategies and imaginaries of contemporary screen promotion. With case studies on mobile communication, television, film and live events, this timely book offers a compelling examination of the industrial configurations and media forms, such as ads, apps, promos, trailers, digital shorts, branded entertainment and experiential media, that define promotional screen culture at the beginning of the twenty-first century.
How to Make Blockbuster Movie Trailers
The movie trailer is king! As in all fields, the product is secondary; it is promotion that takes center stage. When a movie takes off in its opening weekend at the box office, it is because of the promotion of that movie. A film is not rewarded for its quality. It is rewarded for the quality of its trailer. Making one, however, is a different matter. In How To Make Blockbuster Movie Trailers, trailer producer Tom Getty opens his studio to reveal the fundamentals of making top-flight movie trailers. Never before have the secrets of Hollywood trailer-making been revealed—until now. - The universal appeal of all blockbuster films - The secret ingredient of successful movies - How to sell story with film - Capture the audience’s imagination - Examples from popular movie trailers - How to make trailer music - Persuade audiences with images - Capture the imagination with sound - Create blockbuster movie titles - And more!
(Not) In the Game
Author: Regina Seiwald
language: en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date: 2023-08-21
How do games represent history, and how do we make sense of the history of games? The industry regularly uses history to sell products, while processes of creation and of promotion leave behind markers of a game’s history. The access to this history is often granted by so-called paratexts, which are accompanying elements orbiting texts. Exploring this fully, case studies in this work move the focus of debate from the games themselves to wider, ancillary materials and ask how history is used in, and how we can use history to study games.