The Profitable Mistake Pdf
Download The Profitable Mistake Pdf PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get The Profitable Mistake Pdf book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages.
Leverage Past Mistakes Into Profit Machines: Turn Failures Into Repeatable Frameworks
Your biggest business breakthroughs are buried in your mistakes. What if the very things you regret—wrong turns, failed launches, messy client experiences—are actually the raw material for your next winning offer? Leverage Past Mistakes Into Profit Machines helps you mine your failures for gold and turn them into frameworks, products, and stories that build trust and generate income. This book isn’t about glorifying struggle. It’s about harvesting the wisdom from what didn’t work—and packaging it in ways that serve others. Because your audience doesn’t want perfection. They want proof that you’ve been where they are—and found a way forward. You’ll learn how to reverse-engineer your setbacks into step-by-step solutions, how to turn personal challenges into scalable offers, and how to reframe painful moments into business positioning. People pay for clarity. And no one is more qualified to offer it than someone who’s been through the chaos themselves. When you stop hiding your hard lessons and start sharing them, you don’t just connect deeper—you create offers that resonate and solve real problems. Your experience has already been paid for in pain. Now it’s time to earn from the wisdom it gave you.
The Customer Trap
American business is dysfunctional. Companies of all sizes follow the mistaken belief that their products and services are best sold through mega-customers with pervasive market reach, such as Amazon and Walmart. Far too many business leaders fail to realize—until it is too late—that the relentless pursuit of volume at all cost is not the key to long-term profits and success. The Customer Trap: How to Avoid the Biggest Mistake in Business is Thomas and Wilkinson’s sequel to The Distribution Trap: Keeping Your Innovations from Becoming Commodities, which won the Berry-American Marketing Association Prize for the best marketing book of 2010. The Distribution Trap contended that cracking the big-box channel is not necessarily the Holy Grail that many marketers assume it is. The Customer Trap takes this thesis to the next level by arguing that all companies, regardless of the industry there are in, should maintain control over their sales and distribution channels. Volume forgone by avoiding the mass market is more than offset by higher margins and stronger brand equity. The Customer Trap shows that giving power to a customer who violates "the ten percent rule" sets a company up for ruin. Yet, when presented with the opportunity to push more sales through large customers, most decision-makers jump at the chance. As a result, marketing has come to resemble a relentless quest for efficiency and scale. Demands from mega-customers in the form of discounts, deals, and incentives erode the integrity of the brand and what it originally stood for. Lower margins become the norm and cost-saving compromises on quality take over. In time, the brand suffers and, in some cases, fails outright. Stark examples from Oreck Vacuum Cleaners, Rubbermaid, Goodyear, Levi’s, and others illustrate the perils of falling into the "customer trap." This book demonstrates in vivid detail how to thrive bycontrolling your sales and distribution. The authors show how many firms, such as STIHL Inc., etailz, Apple, Red Ant Pants, and Columbia Paints & Coatings, have prospered by avoiding the "customer trap"—and how your company can have similar success.
The Profitable Consultant
Selling can be uncomfortable for professional business consultants and executive coaches. The two biggest problems are generating more qualified leads, and turning those leads into actual paying clients. Taking traditional beliefs about how best to "sell" and turning them completely upside down, author Jay Niblick rewrites the sales playbook for the consulting and coaching industry. His proven five-step sales process is specifically designed for independent business consultants and coaches, serving as a common set of rules to grow their practice, deliver more value and generate more revenue. The Profitable Consultant delivers a suite of ready-to-launch tools that will automate readers’ marketing efforts, so they can focus more time delivering revenue-generating services -- to even more clients.