The Practice Of Critical Discourse Analysis An Introduction
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The Practice of Critical Discourse Analysis: an Introduction
This book provides an introduction to the aims, theories and practices of critical discourse analysis (CDA). It is mainly concerned with the linguistic aspects of CDA. It provides an introduction to the different types of language analysis that are employed in CDA (frequency analysis, coversation, transitivity and reference, and figurative language, for example) and seeks to provide readers with the skills to apply them in different contexts to various types of texts: political speeches, marketing pieces, literary works, advertising, multimedia persuasive texts, discourses on race, gender, and politics.
The Practice of Critical Discourse Analysis
This book will provide an introduction to critical discourse analysis (CDA) for beginners.
Critical Discourse Analysis
This book provides a comprehensive account of the discipline of Critical Discourse Analysis (CDA) and demonstrates multiple linguistic methods through which it exposes and demystifies ideologies that are present in institutional discourse. The book enables readers to critique the complexities of the relationship between language and power to expose the ideological operation of discourse. Proceeding from a theoretical grounding for CDA in contemporary society, the book comprises analysis of a wide range of discourse examples, including the news media, political speeches, public service leaflets and social media. Readers are guided through a diverse range of models in CDA in order to scrutinise and assess the role of language in society and to consider and challenge the principles of powerful networks, institutions and organisations.