The Power Of Networks
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The Power of Networks
Author: Christopher G. Brinton
language: en
Publisher: Princeton University Press
Release Date: 2016-11-21
An accessible illustrated introducton to the networks we use every day, from Facebook and Google to WiFi and the Internet What makes WiFi faster at home than at a coffee shop? How does Google order search results? Why do Amazon, Netflix, and YouTube use fundamentally different rating and recommendation methods—and why does it matter? Is it really true that everyone on Facebook is connected in six steps or less? And how do cat videos—or anything else—go viral? The Power of Networks answers questions like these for the first time in a way that all of us can understand and use, whether at home, the office, or school. Using simple language, analogies, stories, hundreds of illustrations, and no more math than simple addition and multiplication, Christopher Brinton and Mung Chiang provide a smart but accessible introduction to the handful of big ideas that drive the technical and social networks we use every day—from cellular phone networks and cloud computing to the Internet and social media platforms. The Power of Networks unifies these ideas through six fundamental principles of networking, which explain the difficulties in sharing network resources efficiently, how crowds can be wise or not so wise depending on the nature of their connections, how there are many building-blocks of layers in a network, and more. Understanding these simple ideas unlocks the workings of everything from the connections we make on Facebook to the technology that runs such platforms. Along the way, the authors also talk with and share the special insights of renowned experts such as Google's Eric Schmidt, former Verizon Wireless CEO Dennis Strigl, and "fathers of the Internet" Vint Cerf and Bob Kahn. Networks are everywhere. The Power of Networks shows how they work—and what understanding them can do for you.
The Power of Teacher Networks
This is a simple, effective idea that should have been thought of sooner. Kung Fu Phonics teaches phonics, i.e. the rules of "sounding out" words, through phonetics. Q: How do you say "phone?" A: /fon/ Phonics books out today (chockablock with happy hippos and grinning giraffes) are aimed at kindergartners. 4th-grade kids consider them "baby books." Phonetics texts are all daunting tomes for grad students of comparative linguistics and philology, and buying one will put you out fifty dollars No book has used the one to teach the other, until KUNG FU PHONICS. Phonetics has only ever been used to describe how words sound. Kung Fu Phonics is the first to employ phonetics PREDICTIVELY, asking students to describe how unfamiliar words SHOULD sound. Kung Fu Phonics is great for teaching K and pre-K kids to read, and with them you can skip the phonetic notations and just have them read and say the words. It's also a fine tool for teaching English to non-native speakers of any age. If your child is reading below grade level, spend twenty minutes a day with him studying phonetics with this book. Phonetics is just a tool, an uncomplicated but exacting series of squiggles. It's a nice bit of misdirection He'll complain about phonetics and how useless it is while you're doing something awfully concrete to bolster his reading skills: teaching PHONICS. (And since he's learning something his classmates aren't, it doesn't have the embarrassing feel of remediation.) It's an 88-page workbook. Twenty-five lessons, five model words and fifty exercise words per lesson. Concise instructions keep almost every lesson to two pages. And the instructions are so clear that anyone who reads English on a high-school level can use Kung Fu Phonics to teach reading. (Alas, you can't just toss it to a kindergartner and tell her to get busy; it requires cooperative effort.) It requires no DVD or audio CD to use; it's ready to teach as is. This is the American English edition of KUNG FU PHONICS. It uses American (Merriam-Webster) phonetics and describes American pronunciations.
The Power of Information Networks
The news media have significant influence on the formation of public opinion. Called the agenda-setting role of the media, this influence occurs at three levels. Focusing public attention on a select few issues or other topics at any moment is level one. Emphasizing specific attributes of those issues or topics is level two. The Power of Information Networks: The Third Level of Agenda Setting introduces the newest perspective on this influence. While levels one and two are concerned with the salience of discrete individual elements, the third level offers a more comprehensive and nuanced perspective to explain media effects in this evolving media landscape: the ability of the news media to determine how the public associates the various elements in these media messages to create an integrated picture of public affairs. This is the first book to detail the theoretical foundations, methodological approaches, and international empirical evidence for this new perspective. Cutting-edge communication analytics such as network analysis, Big Data and data visualization techniques are used to examine these third-level effects. Diverse applications of the theory are documented in political communication, public relations, health communication, and social media research. The Power of Information Networks will interest scholars, students and practitioners concerned with the media and their social and cultural effects.