The Playbook Of Persuasive Reasoning
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The Playbook of Persuasive Reasoning
'The Playbook of Persuasive Reasoning: Everyday Empowerment and Likeability' provides an easy, practical guide to the strategies of persuasive reasoning, which Gavin Hurley argues is crucial to all effective communication. Helping professionals and students to become better and more likeable communicators, this fundamental “playbook” outlines numerous eye-opening communicative maneuvers for readers of all levels and backgrounds. It offers a unique approach to argumentation and persuasion and moves away from the more conventional methods which are often overtechnical, unnecessarily complex or too science oriented. Hurley demonstrates how to successfully apply these strategies of cooperative argumentation to your life in order to succeed professionally, socially and cerebrally. This he argues, will allow you to empower your messaging and increase your social magnetism. 'The Playbook of Persuasive Reasoning' is a down-to-earth guide on effective rhetorical strategizing. It is written for everyday application, based on everyday examples, and embedded in everyday language. Today, successful communication is a highly sought-after trait by international employers, clients, and customers alike. Gavin Hurley shows how a wide range of people can benefit from learning how to deliver more abstract material in an effective manner: both verbally and written. This guide is particularly appealing for professionals, including business managers, as well as academics and students, including public intellectuals. 'The Playbook of Persuasive Reasoning' is a useful book for anyone wanting to enrich their skills and strengthen their powers of communication in order to have a social and professional advantage.
The Persuasion Playbook: Crafting Irresistible Sales Copy for Maximum Impact
With a focus on persuasion techniques and strategic design, this resource navigates the reader through various aspects of crafting captivating sales messages. Whether you are a seasoned marketer or just starting in the field, this playbook offers practical tips, real-life examples, and actionable strategies to enhance your ability to influence and captivate your target audience. Dive into the world of persuasive writing, unlock the secrets to crafting irresistible sales copy, and harness the power of words to maximize your impact in today's competitive business landscape.
The Public Speaking Playbook
Author: Teri Kwal Gamble
language: en
Publisher: SAGE Publications
Release Date: 2020-01-07
The Public Speaking Playbook shows students how to prepare, practice, and present their public speeches with the highest level of confidence. With a focus on actively building skills, Teri Kwal Gamble and Michael W. Gamble coach students in the fundamentals of the public speaking process, using engaging learning modules that allow students to practice—and improve—their public speaking. The streamlined Third Edition of this best-selling text succinctly highlights the most important content and essential skills, and includes new annotated speeches to promote a deeper understanding of effective speech building. The text’s inclusive and unique playbook analogy encourages students to think critically about what it means to "play fair" in public speaking, with a focus on diversity, ethics, and civic engagement. INSTRUCTORS: The Public Speaking Playbook is accompanied by a complete teaching and learning package! Contact your rep to request a demo. Public Speaking PLUS Public Speaking PLUS integrates this text′s content with premium videos, a video library, a speech-outlining tool, and GoReact’s speech-capturing software into one seamless digital solution (Digital Option ISBN: 978-1-5443-3240-6). Learn more. SAGE Coursepacks SAGE Coursepacks makes it easy to import our quality content into your school’s learning management system (LMS). Learn more. SAGE Edge This open-access site offers students an impressive array of learning tools and resources. Learn more. Share with your students: 10 Tips for Overcoming Speech Anxiety