The Nvidia Way Jensen Huang And The Making Of A Tech Giant
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The Nvidia Way
"[L]oaded with fascinating details about Huang’s unusual leadership style and maniacal work habits." —Ben Cohen, Wall Street Journal "The definitive look at the most remarkable business story of this era." —Morgan Housel, New York Times best-selling author of The Psychology of Money and Same As Ever A deeply reported business history of the chip-designer Nvidia—from its founding in 1993 to its recent emergence as one of the most valuable corporations in the world—explaining how the company’s culture, overseen by cofounder and CEO Jensen Huang, has powered its incredible success. Nvidia is the darling of the age of artificial intelligence: its chips are powering the generative-AI revolution, and demand is insatiable. For all the current interest and attention, however, Nvidia is not of our time. Founded more than three decades ago in a Denny’s in East San Jose, for years it was known primarily in the then-niche world of computer gaming. In fact, the company’s leather-jacketed leader, Jensen Huang, is the longest-serving CEO in an industry marked by near constant turmoil and failure. In The Nvidia Way, acclaimed tech writer Tae Kim draws on more than one hundred interviews—including Jensen (as he is known) and his cofounders, the two original venture capital investors, early former employees, and current senior executives—to show how Nvidia played the longest of long games, repeatedly creating new markets and outmaneuvering competitors, including the original semiconductor giant, Intel, which now finds itself well behind the upstart. Kim offers revelations at every step, among them: An authoritative, myth-busting account of Nvidia’s founding in 1993. How Nvidia managed to overcome early missteps that would have killed most start-ups. The benefits of Nvidia’s flat organizational structure, which allows even low-level employees to contribute to the direction of the company. How Jensen’s obsession with solving the Innovator’s Dilemma—the problem of an entrenched market leader falling to smaller, nimbler companies—drove him to reinvent his approach to corporate strategy. How Nvidia saw the coming AI wave sooner than anyone else, and how it bet its future on a technology that had not yet arrived. A rare view into Nvidia’s distinct culture and Jensen’s management principles, The Nvidia Way is a book for our moment as well as an instant classic of business history, with enduring lessons for entrepreneurs and managers alike.
Human Robot Agent
Be the Disruptor, Not the Disrupted. In the Age of AI, leadership and management are being redefined. Human Robot Agent is a concise, no-nonsense guide for leaders, entrepreneurs, and professionals who want to thrive when human and digital workers collaborate, not compete. Bestselling author Jurgen Appelo, recognized by Inc.com as a Top 50 Leadership Expert and Top 100 Leadership Speaker, is a pioneer in organization design, innovation, and agility. With a track record of reshaping management for the modern era (Management 3.0, How to Change the World, Managing for Happiness), he now tackles the current AI-driven workplace, helping leaders adapt to AI digital agents, algorithmic management, and agile business structures. Forget outdated leadership frameworks. This book arms you with real-world strategies, AI-driven teamwork models, and breakthrough management techniques designed for Industry 4.0 and the Fourth Industrial Revolution. Learn how to balance human ingenuity with artificial intelligence, build adaptive teams, and navigate the fast-changing future of work. Whether you’re a manager, founder, or tech leader, Human Robot Agent gives you the insights and tools to lead AI-powered teams with confidence. Don’t wait to adapt; shape the future before it shapes you. Innovate, Adapt, and Succeed. Discover how to integrate AI, rethink leadership, and future-proof your career.
The Strategic Enemy
Build a brand worth fighting for using the power of positioning and focus Consumers are overwhelmed by choices and inundated with marketing messages. And despite an obsession with positioning amongst the world’s most well-known companies, too many brands retain an outdated focus on “being better” and using “line-extensions” rather than on what really matters in the mind—being different than your strategic enemy. In The Strategic Enemy: How to Build and Position a Brand Worth Fighting For, bestselling author and brand strategist Laura Ries delivers an exciting and powerful new discussion of how some of the world’s most energetic brands make an impact in the market. She explains the key to effective brand positioning—identifying an “enemy”—and shows you how to use an indisputable difference to drive your brand into the minds of consumers. To get people to fight for something, it will require them to reject something else. Ries draws on her extensive experience in marketing and branding to show you how to develop a “visual hammer:” a crystal-clear image that distinguishes your brand from everyone else’s. You’ll also find: Illustrative case studies of real-world companies—like Liquid Death, the popular canned water brand, Chick-fila-A's “Eat More Chikin” campaign, Oatly’s “Wow no Cow,” slogan, and Nvidia, the leader in AI computing—that demonstrate how to effectively position using focus and a distinctive enemy (plastic bottles, beef, and dairy milk, respectively) Strategies to adapt to a constantly changing marketplace where trends, products, and customer needs shift every day How to keep your company from expanding or extending to such an extent that true differentiation is impossible Perfect for branding and strategy teams, managers, executives, and other business leaders, The Strategic Enemy is also a must-read for marketing professionals, sales leaders, and anyone else with an interest in driving revenue at their company.