The Next Economy Program

The Next Economy MBA

This radical and rigorous rethinking of the traditional MBA program combines solid business principles with a commitment to environmental and social justice. Many current and aspiring entrepreneurs are looking for a solid business education that also deeply aligns with their progressive values. Based on a course field-tested with over 500 students, this book fills that gap. It covers traditional topics such as business strategy and structure, finance, marketing, recruiting, and branding from a socially just and environmentally regenerative perspective. And it also touches on topics such as strategies to reverse climate change, nonviolent communication, self-managing organizations, locally self-reliant economies, racial justice, and more. Traditional MBA programs are based on outdated principles that were developed during the Industrial Revolution-and they can be hugely expensive. Sustainable MBA programs, while laudable, are too incremental to make a sufficient impact. The Next Economy MBA is for entrepreneurs seeking to make business an active force for good. It draws on the authors' experience of working with over 300 social enterprises, from small organizations like Winona's Hemp and Heritage Farm to household names like Ben & Jerry's and Patagonia. Our current economy, what the authors call the Business as Usual Economy, has created a massive wealth gap, a climate crisis, racial division, and needless housing, food, and healthcare shortages. This book shows how businesses can pave the way to a Next Economy that meets the basic needs of all people and restores and protects the planetary ecosystem.

Academic Capitalism and the New Economy

As colleges and universities become more entrepreneurial in a post-industrial economy, they focus on knowledge less as a public good than as a commodity to be capitalized on in profit-oriented activities. In Academic Capitalism and the New Economy, higher education scholars Sheila Slaughter and Gary Rhoades detail the aggressive engagement of U.S. higher education institutions in the knowledge-based economy and analyze the efforts of colleges and universities to develop, market, and sell research products, educational services, and consumer goods in the private marketplace. Slaughter and Rhoades track changes in policy and practice, revealing new social networks and circuits of knowledge creation and dissemination, as well as new organizational structures and expanded managerial capacity to link higher education institutions and markets. They depict an ascendant academic capitalist knowledge/learning regime expressed in faculty work, departmental activity, and administrative behavior. Clarifying the regime's internal contradictions, they note the public subsidies embedded in new revenue streams and the shift in emphasis from serving student customers to leveraging resources from them. Defining the terms of academic capitalism in the new economy, this groundbreaking study offers essential insights into the trajectory of American higher education.

The New Economy