The Network Challenge Chapter 17
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The Network Challenge (Chapter 17)
Author: Yoram (Jerry) R. Wind
language: en
Publisher: Pearson Education
Release Date: 2009-05-19
If you accept, in the words of Thomas Friedman, that “the world is flat,” how do you need to reshape your organization, management, and thinking for this new terrain? This chapter offers strategies and insights on the capability for “network orchestration” that is essential in designing and managing networks that are centrally controlled. While most management education is focused on competition at the firm level, competition today is increasingly “network against network.” This changes the way we approach strategy, supply chains, building competencies, and managing enterprises. The authors examine the strategies used by successful networked companies in diverse industries. Effective network orchestration requires balancing control with empowerment of customers, suppliers, and entrepreneurial managers; and building value more from integration than specialization. While the traditional focus of core competencies has been at the firm level, the rise of networked organizations means that companies need to take a broader view. Success is based less on the competencies that the organization owns than those that it can connect to. This means that core competencies in network orchestration and learning may become increasingly important because these meta-competencies allow organizations to assemble and flexibly reconfigure the competencies needed to fulfill a customer-driven value chain.
The Network Challenge (Chapter 4)
Author: Russell E. Palmer
language: en
Publisher: Pearson Education
Release Date: 2009-05-19
Global networks of firms are rapidly replacing top-down, hierarchical organizations. Such networks, thanks to information technology and global communications systems, can respond to changes in international demand faster and more flexibly than rigid corporate organizations of the past. But by drawing together diverse cultures and individuals, these networks present new challenges to leaders. Traditional styles of leadership are not enough for this emerging environment. The kind of leadership style that leads to efficient execution in these global networks is different from the “do it and do it now” approach that might work in hierarchical organizations. Based on the author’s experience in the leading global accounting firm Touche Ross, serving as dean of the Wharton School, and heading his own corporate investment firm, this chapter discusses leadership in a networked, global environment.
The Network Challenge (Chapter 8)
Author: Steven O. Kimbrough
language: en
Publisher: Pearson Education
Release Date: 2009-05-19
Artificial intelligence (AI) offers computational methodologies for modeling systems, which can be valuable in understanding networks. In this chapter, the author examines several types of applications of these methods in exploring how the behavior of individual agents leads to outcomes across networks. For example, he considers how one system, based on a Prisoner’s Dilemma that provides a higher payoff for players who don’t cooperate, can result in a surprising outcome in which cooperation dominates after many rounds of play. He also considers agent-based models--including turtles in a pond, showing discrimination effects; and sugar and spice trading, showing interactions through trading. Finally, he explores applications to ant colony optimization and swarming optimization of flocks of birds or schools of fish. He concludes that computational models offer important insights into networks, and the procedures used in modeling have a significant impact. The discussion also demonstrates that “networks matter,” affecting outcomes in sometimes unpredictable ways.