The Moderator S Survival Guide
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The Moderator's Survival Guide
The Moderator's Survival Guide is your indispensable resource for navigating the rocky shoals of your one-on-one user research sessions. Inside, you'll find guidance for nearly 100 diverse situations (ranging from business-as-usual to tricky and sticky) that might occur during usability studies, contextual inquiries, or user interviews. As a moderator, you are responsible for the well-being of the participant, your study, and your organization. You must be prepared for anything that may happen, from your technology failing to the participant quailing. Use this guide to identify your best next steps, react appropriately, and survive any challenges that comes your way. - Practical, field-tested, and actionable tips for what to do and say—and what NOT to do or say—in each situation. - Key patterns and extensive examples to sharpen your approach to the commonplace and prepare you for the unlikely. - Illustrative "survival stories" contributed by numerous professionals on the front lines of user research.
Inventors Survival Guide
Author: Cathy Verschneider
language: en
Publisher: Virtualbookworm Publishing
Release Date: 2005-06
"The Inventors Survival Guide," a process partner in a book, will save you thousands of dollars! The content is targeted for inventions marketed in the USA by inventors, who have access to the Internet wherever they live in the world. With high profile guest writers on everything from agreements to warning signs, the writers sought advice from the best and offer their own. Information includes web sites, business partners, marketing tips, profes-sional insights, free online newsletters, searchable databases, and much more! "The Inventors Survival Guide": . Identifies five aspects to the invent-to-market process (research, process partners, legal requirements, business plan and marketing). . Offers a business focus to inventors so they can profit from their ideas. . Introduces expert articles on sparsely documented aspects of inventing. . Discusses the dollar costs of inventing. . Lists multiple resources for the inventor to tap for the latest information. . Enables the inventor to contact the authors and contributors.
The Newbie Author's Survival Guide
After crash landing into self publishing with nothing but the clothes she had on, author AK Taylor fought for survival with trying to market her books on a small budget. After two years of trial and error, reworking, refining, and reaching out, she has created the first survival guide for book marketing compiled of great tools and resources that can be used by any author during the rough times. Comparing the book marketing wilderness with the real wilderness is how Taylor viewed the publishing world around her. Growing up in the woods and learning survival skills has given her this unique viewpoint for a different kind of world. When she started her search for information, a book marketing survival guide didn’t exist—until now. Short: Have you ever been lost in the wilderness? Being lost in the wilderness is more dangerous and scarier than being lost anywhere else and more things can happen. Book marketing is just like being lost in the real wilderness with pitfalls, dangerous plants and animals, and knowing what is needed to survive during the rough times. Using outdoor survival skills and applying them to book marketing, AK Taylor has created the first survival guide for book marketing on a small budget.