The Messenger Is The Message
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The Messenger Is the Message
Consider your last big purchase: What influenced your decision? A paid advertisement? A polished press release? A celebrity Twitter endorsement? A marketing email? A product webpage? Probably not. More than likely, you listened to someone you know and trust. An authentic voice with relevant experience is the most convincing proponent when we're considering a new product or company. That is the power of an advocate. In an age of complete transparency, buyers are no longer swayed by traditional sales and marketing tactics. Instead, they want to be guided by the advice of trusted peers. Advocate Marketing powers the progress of some of today's most exciting and successful organizations. Based on their pioneering experience with companies ranging from small startups to global multinationals, Mark Organ and Deena Zenyk's insights will show you how to discover, nurture and mobilize your most enthusiastic advocates to benefit your company and your career. The Messenger is The Message is your complete blueprint for building a powerful, always-on community of authentic advocates, the most effective system for efficient growth in today's social web era.
Messengers
____________________________ Why can some people effortlessly command the attention of everyone in the room? What makes some individuals seem immediately credible and others appear inherently untrustworthy? And how is it that precisely the same idea can be enthusiastically embraced or roundly rejected depending on who has put it forward? When we talk to others, we assume that they are carefully weighing our words and arguments. But these are far from being the only factors that hold sway. In this groundbreaking new book, bestselling behavioural scientists Stephen Martin and Joseph Marks explore the eight powerful human traits that help determine whether what we have to say gets heard or lands on deaf ears. They show how seemingly irrelevant details about our demeanour influence others’ responses. They explain how trust is won, even when it may not be deserved. They show how the most trivial of signals – like the shape of our face, the shoes we wear or the car we drive – can influence how people respond to us. And in a world of uncertainty and fake news they demonstrate how, increasingly, the Messenger is the Message. ‘Some books make us better citizens. Others make us better at our jobs. This amazing book does both!’ Dan Pink, author of When, Drive and To Sell is Human ____________________________ ‘A tour de force. Timely and thoroughly researched.’ Professor Robert Cialdini, author of Influence and Pre-suasion ‘Messengers is engaging, informative and entertaining. It will change the way you think about who you follow and take advice from. But why would you listen to me? Read their book to find out.' Professor Tali Sharot, author of The Optimism Bias and The Influential Mind 'A powerful, profoundly illuminating exploration of one of the most important subjects of our time. Martin and Marks have a terrific talent for combining evidence and research with lively and vivid writing. Trust these messengers!' Cass R. Sunstein, Robert Walmsley University Professor, Harvard University, and author of Conformity 'Fascinating' The Economist 'Zeitgeisty' Financial Times, Business Book of the Month 'Messengers is a crucial reminder that the messenger is as important as the message. Superficial indicators count.' PR Week
I Am the Messenger
From the author of The Book Thief comes this darkly funny and ultimately uplifting thriller which proves that anyone can be extraordinary. Ed Kennedy is just your less-than-average Joe who is hopelessly in love with his best friend, Audrey. But after he single-handedly manages to catch a bank robber, he receives a playing card in the mail: the Ace of Diamonds. This is the first message. Four more will follow. But before this particular card game can end, Ed will be changed forever . . . Will Audrey love the man he has become?