The Little Book Of Big Packaging Ideas Pdf
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Little Book of Big Packaging Ideas
Author: Catharine Fishel
language: en
Publisher: Rockport Publishers
Release Date: 2007-03-01
A volume "packed" with insight and ideas The packaging industry is more competitive every day so creating a new package that is innovative, adds value, and makes a connection with the consumer is a challenge often met with limited success. Dynamic and unusual package designs can really make a statement in overcrowded markets. What makes a package successful? How do designers find the inspiration and execute the designs that really work? This compendium of package design answers all that and more. The content covers inspiration, process, design research, working with clients, planning, and execution of some of the most effective packages on the market today. Insight from top packaging designers worldwide is provided on pages that are packed with images of great designs. Unlike most packaging books, this volume is stuffed with content in a compact, portable, and easy-to-use format
Scrappy
For those times when hard work and persistence just aren't enough, Terri Sjodin offers an inspiring guide to getting scrappy and beating the odds. Terri Sjodin loves scrappy people -- those who beat the odds with a blend of cleverness and fighting spirit. People who see big problems and come up with big solutions. People like the clever Girl Scout who sold 117 boxes of cookies in two hours outside a medical marijuana dispensary, or the entrepreneur who turned his home into an indoor jungle to sell investors on the Rainforest Café Restaurant chain. It can seem like these successes are just one-off acts of ingenuity or isolated flashes of brilliance. But today it takes more than just creativity, more than just persistence, more than just a dream to reach big goals -- it takes a mindset and a strategy. Sjodin explains the common elements behind every successful scrappy effort. Drawing on research, interviews, and her own personal experience, she identifies the practices that will help you develop the right mindset. She shares stories of scrappy tactics that have worked, and those that have crashed and burned, to help readers pursue their own vision. Whether you're a sales rep looking to close that big deal, a job-seeker trying to land your dream job, or a CEO who wants to reach the next level of success, the fastest way to get what you want is to get scrappy.
The Little Book of Politics
This ebook is the perfect introduction to politics and political thought throughout history. From the origins of democracy to Machiavelli's cunning statecraft, and from Rousseau's "social contract" to the American Declaration of Independence, Marxist communism, the dawn of populism, and identity politics, The Little Book of Politics examines the philosophies behind the different political beliefs and methods of government used around the world over the course of human history. Includes infographics and flowcharts that explain complex concepts in a simple but exciting way, The Little Book of Politics offers you a combination of clear text and hard-working infographics in a portable format that is perfect for reading on the go.