The Language Of Color
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The Language of Colour
Moving on from the meanings of single colours, Theo van Leeuwen develops the theory that many different features shape the way we attach meaning to the colours we see in front of us, and the idea that colour schemes are more important than individual colours. The Language of Colour is the ideal textbook for students of Multimodality and Language and Communication within Applied Linguistics, communication studies, art and design and cultural studies.
The Language of Color in China
Author: Jun Zhou
language: en
Publisher: Cambridge Scholars Publishing
Release Date: 2019-01-17
This is the first book to explore color history in Asia. Color is a natural phenomenon and a fundamental element of the universe, and offers a medium to communicate with others globally. It is a language of signals, such as traffic lights, signs or symbols, and an essential part of society. Color attracts people’s attention and transmits important information. As such, color language denotes all of the activities of human history, and has been associated with changes in society, economic development, and dynasties replacing the old with the new. The book brings together many elements of Chinese history with reference to the topic of ‘color’ and has evolved from the authors’ respective interests in art and design, teaching and research, consultancy and publishing. The topic will be of increasing importance in the future as a consequence of China’s increasing influence in the sphere of global culture. For practitioners of art and design, the book will be a valuable resource; for the general public, interested in the development of Chinese aesthetics over the centuries, it will provide a new perspective complimentary to existing studies about art, design and the history of the region.
The Language of Color
"The first complete, comprehensive book on color shows readers how understanding and using color can make a positive difference in how they feel, how they behave, and how they interact with other people." -- Amazon.com viewed August 13, 2020.