The Invisible Advantage

The Invisible Advantage

** WINNER of BEST BUSINESS BOOK, International Book Awards ** Every purchased copy of the book includes access to the free downloadable Invisible Advantage Toolkit! The Invisible Advantage shows how any organization can create a culture of innovation--an environment that promotes freethinking, an entrepreneurial spirit, and sustainable value creation at all levels and across all functions. This book isn't just about the importance of an innovation culture, nor how to emulate the ''innovation untouchables'' like Google and Apple. It's a complete tool kit that anyone can use to uncover the unique, hidden drivers of innovation and then introduce fresh, intuitive approaches tailored to their organization's specific environment. To get the free Invisible Advantage Toolkit, email your receipt to [email protected] to get a download link that contains: 1. Free Video: Download the Culture as Competitive Advantage video to help make the business case for creating a culture of innovation. 2. Free Questionnaire: Get proprietary survey questions to assess your current culture of innovation. 3. Free Interview Guide: Get proven interview questions to engage key stakeholders in 1:1 discussions to assess culture and build momentum for change. 4. Free PDF Poster: Get a Large Format PDF Poster that you can print to help facilitate working sessions to design your own culture of innovation. 5. Free PowerPoint Template: Use the PowerPoint Template to define and communicate your current-state and future-state culture of innovation.

SUMMARY

SUMMARY - The Invisible Advantage: How To Create A Culture Of Innovation By Soren Kaplan

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. As you read this summary, you will discover how to create and nurture the spirit of innovation in your company. You will also discover that : the secret to innovation lies in culture; innovation is the constant search for progress instead of focusing on a few breakthrough projects; a company evolves when it is welded around a strong and customer-focused mission; leaders need to lead by example, take the initiative and deliver positive messages; innovation is applied at all levels of the company, with clear objectives and indicators to measure them; employee training and development are essential to unleash energies. What are the best processes and strategies for cultivating innovation in the company? If there is no ready-made formula, it is because it starts with culture, that fertile ground that allows ideas to bud. An organization on the move no longer looks for ways to become innovative: it is innovative by nature, and this can be felt at all times and at all levels. But to instill this collective dynamic, a conducive environment must be created. The Invisible Advantage's practical advice will help you get ready to take your company on a new path. The path of innovation! *Buy now the summary of this book for the modest price of a cup of coffee!