The Intersection Of Intellectual Property Law And The Green Movement
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The Intersection of Intellectual Property Law and the Green Movement
Author: John Marshall Review of Intellectual Property Law
language: en
Publisher: Quid Pro Books
Release Date: 2010-06-22
Special symposium by leading scholars and lawyers on intellectual property law, including patents and trademarks. The Green Issue presents cutting-edge articles on the emerging "green" movement in environmental law and its promotion through IP law. Topics include encouraging biodiversity, green labeling and fake marketing, greenwashing, miscalculation of long-term costs, and patenting environmental tech.
Green Business: Concepts, Methodologies, Tools, and Applications
Author: Management Association, Information Resources
language: en
Publisher: IGI Global
Release Date: 2019-02-01
The issues of sustainability and corporate social responsibility have become vital discussions in many industries within the public and private sectors. In the business realm, incorporating practices that serve the overall community and ecological wellbeing can also allow businesses to flourish economically and socially. Green Business: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the challenges and benefits of implementing sustainability into the core functions of contemporary enterprises, focusing on how green approaches improve operations. Highlighting a range of topics such as corporate sustainability, green enterprises, and circular economy, this multi-volume book is ideally designed for business executives, business and marketing professionals, business managers, academicians, and researchers actively involved in the business industry.
Driving Green Consumerism Through Strategic Sustainability Marketing
The use of environmentally safe products is an emerging and popular trend throughout various industries. Product manufacturing and sales has changed in order to incorporate green initiatives that will appeal to this fast-growing market. Driving Green Consumerism Through Strategic Sustainability Marketing is an essential reference source for the latest scholarly research on the latest trends of consumerism and its effect and implications on the environment. Featuring coverage on topics and perspectives such as nutricosmetic products, green marketing, and animal products, this publication is ideal for those interested in aspects of green consumerism.