The Intelligence Trap Why Smart People Make Dumb Mistakes By David Robson
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The Intelligence Trap
'A startling, provocative and potently useful book' Sunday Times What blinkered Einstein and Edison? Why did Steve Jobs and NASA make lethal errors of judgement? How might environmental disaster and social inequality be averted? It is time for us to learn a new way of thinking. The twenty-first century presents complex problems that require a wiser way of reasoning, one that recognises our current limitations, tolerates ambiguity and uncertainty, balances multiple perspectives, and bridges diverse areas of expertise. Whatever our age and experience, whether a NASA scientist or a school student, we will benefit from wielding our minds with insight, precision, social sensitivity and humility. In an exhilarating journey through current research, drawing on insight from Socrates to Benjamin Franklin and some of the world's most successful industries, award-winning science journalist David Robson shows how to build a cognitive toolkit to help us all maximise our full potential.
How to Kill a Unicorn
A unique behind-the-scenes look at the groundbreaking methodology that today's most in-demand innovation factory uses to create some of the boldest products and successfully bring them to market. Today, innovation is seen by business leaders and the media alike as the key to growth, a burning issue in every company, from startups to the Fortune 500. And in that space, Fahrenheit 212 is viewed as a high-performance innovation SWAT team, able to solve the most complex, mission-critical challenges. Under Mark Payne, the firm's president and head of Idea Development, Fahrenheit 212, since its inception a decade ago, has worked with such giants of industry as Coca-Cola, Samsung, Hershey's, Campbell's Soup, LG, Starbucks, Mattel, Office Depot, Citibank, P&G, American Express, Nutrisystem, GE, and Goldman Sachs, to name but a few. It has been praised as a hotspot for innovation in publications like Fortune, Esquire, Businessweek, and FastCompany. What Drives Fahrenheit 212's success is its unique methodology, combining what it calls Magic--the creative side of innovation--with Money, the business side. They explore every potential idea with the end goal in mind--bringing an innovative product to market in a way that will transform a company's business and growth. In How to Kill a Unicorn, Mark Payne pulls back the curtain on how the company is able to bring more innovative products and ideas successfully to market than any other firm and offers blow by blow inside accounts of how they grapple with and solved their biggest challenges.
How to Read a Person Like a Book
Text and illustrations provide instructions on how to interpret the body language of others.