The Humor Advantage

The Humor Advantage

Make 'Em Laugh & Take Their Money

A successful entrepreneur, speaker, and marketing copywriter shows you how to wield the persuasive, profit-making power of humor. People buy more and buy more happily when in good humor. Understanding humor and being able to effectively use it for your sales and persuasion purposes is a powerful advantage. Drawn from thirty years' experience as a popular professional speaker, author of thirteen books, columnist and advertising copywriter, Dan Kennedy looks at humor as an instrument of influence. Anyone who must speak or write to a public audience will find fodder here. Whether you deliver speeches, seminars, or group sales presentations; serve as toastmaster at events; or write advertisements, sales letters, or newsletters, this book offers thoughtful insight, practical strategies, and simple shortcuts to help you be confident and adept at being funny with a purpose. (Even if you're not all that funny.) Note: this book contains adult material and may not be suitable for minors. Or for the easily offended.

Humor Theory

At last, the resution of eternal puzzle: WHY PEOPLE LAUGH. Igor Krishtafovich discovered a formula of laughter. As it turned out, humor is a weapon. Humor is a bloodless verbal fight aiming to raise your status and strengthen your position. Even a friendly banter is a sort of intellectual clash, a kind of training before serious battles. In fact, we try to figure out who's the boss in the family when we poke fun at our loved ones. "If laughter is akin to aggression, why women have a liking for jesters?" "A sense of humor is a strong male quality. It is a sign of good intellect. Evolution stakes precisely on the intellect since a smart fellow has more chances of survival. That is why a sense of humor can be a much bigger sign of masculinity than the pumped-up muscles".