The History Of Music Videos
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The History of Music Videos
Author: Hal Marcovitz
language: en
Publisher: Greenhaven Publishing LLC
Release Date: 2012-06-22
The first official music videos aired in the 1970s, but the seeds for making music something more than a pleasure for the ears were planted decades earlier. This book covers the birth of the music video, starting in the 1920s and 1930s when the first great movie musicals were produced, then details how MTV revolutionized the industry by making the film production as important as song production. Author Hal Marcovitz explains the various music video styles and differences in production value. Concluding chapters highlight the Internet video sensations of today and the interactive features that will likely characterize the genre tomorrow.
Music Video After MTV
Since the 1980s, music videos have been everywhere, and today almost all of the most-viewed clips on YouTube are music videos. However, in academia, music videos do not currently share this popularity. Music Video After MTV gives music video its due academic credit by exploring the changing landscapes surrounding post-millennial music video. Across seven chapters, the book addresses core issues relating to the study of music videos, including the history, analysis, and audiovisual aesthetics of music videos. Moreover, the book is the first of its kind to truly address the recent changes following the digitization of music video, including its changing cycles of production, distribution and reception, the influence of music videos on other media, and the rise of new types of online music video. Approaching music videos from a composite theoretical framework, Music Video After MTV brings music video research up to speed in several areas: it offers the first account of the research history of music videos, the first truly audiovisual approach to music video studies and it presents numerous inspiring case studies, ranging from classics by Michel Gondry and Chris Cunningham to recent experimental and interactive videos that interrogate the very limits of music video.