The Good Side Of Technology How We Can Harness The Positive Potential Of Digital Technology To Maximize Well Being

The Good Side of Technology: How We Can Harness the Positive Potential of Digital Technology to Maximize Well-being

Exploring Psychology, Social Innovation and Advanced Applications of Machine Learning

Machine learning (ML algorithms can be used to better understand human behavior in its various developmental stages and to assist in addressing psychological issues. Additionally, in the realm of mental health and well-being, algorithms can assist with early detection of disorders and customization of treatments as well as personalize recommendations and suggestions based on user behavior. By focusing on user experience and usability, ML may be used to address challenges faced by private enterprises and social issues. Exploring Psychology, Social Innovation and Advanced Applications of Machine Learning explores the relationships between human psychology and machine learning technology, enabling researchers to delve into areas such as user interface design, ethics in artificial intelligence, and the social impact of algorithms. Furthermore, it promotes interdisciplinary collaboration by bringing together perspectives from different fields, which could stimulate new research and innovative approaches in the field of machine learning. Covering topics such as industrial processes, digital therapy, and machine vision, this book is an excellent resource for psychologists, computer scientists, engineers, healthcare practitioners, educators, business leaders, policymakers, professionals, researchers, scholars, academicians, and more.

Digital and Social Media Marketing

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.