The Future Normal

Future Normal

This is a book for leaders who think about legacy, their own and the one their business is leaving. Yet, none of us get to write our legacy, that is for those who come after us. This book and the lessons within will enable you to improve yours. The eight questions at the core of this book are underpinned by three big ideas: The questions we ask matter Businesses are the tools we use to shape our world Business value is optimized for the long term when society thrives The questions have been developed and road-tested with business leaders and thousands of executives on an MBA that is ranked number one in the world as ‘best for the planet’. Applying them to your business will enable long-term value creation while shifting it to one that your children will be proud of. This book will appeal to business executives, leaders and managers, MBA graduates and students, and all those interested in transforming their organizations for the challenges ahead.

The Future Normal

Eric Hoffer Awards - Grand Prize Shortlist, Business Foreword Indies Book of the Year - Finalist, Popular Culture Axiom Business Book Awards - Silver Medal Winner, Emerging Trends / AI A handbook for visionaries featuring the 30 biggest non-obvious ideas and instigators that will shape humanity's next decade. Making outlandish predictions about the future is easy. Predicting the future normal is far harder. For the past decade, Rohit Bhargava and Henry Coutinho-Mason have been on the front lines of the future, leading two of the most successful trend consultancies in the world: TrendWatching and the Non-Obvious Company. Now for the first time, they are teaming up to share a uniquely eye-opening vision of humanity's future. In this updated second edition, they explore the impact of AI as they tackle some of the biggest ethical and societal questions raised by all this progress. These are the stories of the future normal, and they are coming sooner than you think. Awards & Honors: IPPY Awards 2023 - Gold Medal Winner, Current Events (Social Issues/Humanitarian) Royal Dragonfly Book Awards 2023 - 1st Place Winner, Science & Technology PenCraft Awards 2023 - Second Place Winner, Nonfiction - General Axiom Business Book Awards 2024 - Silver Medal Winner, Emerging Trends / AI Independent Press Awards 2024 - Winner, Current Events NYC Big Book Award 2023 - Winner, Current Events Best Indie Book Award (BIBA) 2023 - Winner, Politics / Economics / Sociology Eric Hoffer Awards 2023 - Grand Prize Shortlist, Business Foreword Indies Book of the Year 2023 - Finalist, Popular Culture Next Generation Indie Book Awards 2023 - Finalist, Current Events National Indie Excellence Awards (NIEA) 2024 - Finalist, Technology National Indie Excellence Awards (NIEA) 2023 - Finalist, Current Events International Book Awards 2023 - Finalist, Best New Nonfiction Readers' Favorite Book Awards 2023 - Finalist, Nonfiction - Social Issues American BookFest Awards 2023 - Finalist, Business American Legacy Book Awards 2024 - Finalist, Best New Nonfiction

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