The Five Fundamentals Of Positive Change The Fascinating Science Of Human Transformation And Evolution
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The Five Fundamentals of Positive Change: The Fascinating Science of Human Transformation and Evolution
In the recent few decades, the carried up studies and researches in many fields like neuroscience, epigenetics, sociology, and psychology have dramatically revolutionized our understanding of the relation between what we put into our minds and what we live as a tangible reality.These researches and studies report a considerable quantity of empowering information that can help to alter our lives fabulously and to make a significant improvement in this world. Unfortunately, most people totally ignore the existence of this kind of helpful information. This book represents a small sample of this empowering information, ideas, and scientific facts that can help people to change their way of thinking and make remarkable changes in their lives. The present book is structured into five chapters that represent and highlight the fundamentals of positive change and evolution. In each of them, I have brought together many principles, ideas and scientific facts in a very simple way in order to help as many people as possible so they can be able to progress in their lives and make marvelous transformations in them.
Digital and Social Media Marketing
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Appreciative Inquiry
Author: David Cooperrider
language: en
Publisher: Berrett-Koehler Publishers
Release Date: 2005-10-10
Written by the two most recognized Appreciative Inquiry thought leaders A quick, accessible introduction to one of the most popular change methods today--proven effective in organizations ranging from Roadway Express and British Airways to the United Nations and the United States Navy Appreciative Inquiry (AI) is a model of change management uniquely suited to the values, beliefs, and challenges of organizations today. AI is a process that emphasizes identifying and building on strengths, rather than focusing exclusively on fixing weaknesses as most other change processes do. As the stories in this book illustrate, it results in dramatic improvements in the triple bottom line: people, profits, and planet. AI has been used to significantly enhance customer satisfaction, cost competitiveness, revenues, profits, and employee engagement, retention, and morale, as well as organizations' abilities to meet the needs of society. This book is a concise introduction to Appreciative Inquiry. It provides a basic overview of the process and principles of AI along with exciting stories illustrating how organizations have applied AI and the benefits they have gained as a result. It has been specifically designed to be accessible to a wide audience so that it can be handed out in organizations where AI is either being contemplated or being implemented. Written by two of the key figures in the development of Appreciative Inquiry, this is the most authoritative guide available to a change method that systematically taps the potential of human beings to make themselves, their organizations, and their communities more adaptive and more effective.